Clash-Media to hold seminar on New Techniques in Online Lead Generation at Promotional Marketing Exhibition 2009

  • OLG is one of fastest growing marketing methods
  • Seminar will show marketing managers how Proactive OLG delivers rapid ROI and fits with other activities to generate sales
  • Includes case studies from 'Next' and 'Harveys The Furniture Store'
Thursday 26th March at 2.30pm in The Industry Forum, Promotional Marketing Exhibition, Royal Horticultural Halls, London

London, 17 March 2009 –
Diana Herriott, Marketing Director at Clash-Media, the Global Lead Generation specialist, will give a seminar at this year's Promotional Marketing Exhibition on 'New Techniques in Online Lead Generation'. During the seminar, Diana Herriott will explain how Proactive Online Lead Generation works and will put it into context with other Internet marketing techniques. Proactive OLG gathers unique, hot leads to clients’ specific requirements and enables those leads to be used for a range of different marketing activities, so it perfectly complements other marketing methods such as email campaigns, print and TV advertising.

Internet Advertising Bureau statistics show that overall advertising in the UK grew to £9.1 billion in the first six months of 2008 and larger percentages of marketers' budgets are now being assigned to Online Lead Generation, a development that has made OLG the second fastest growing method in the industry.

The Internet has dramatically extended the audience for marketing campaigns – and yet, many online efforts fail to produce the volume of leads that offline methods generate, as they use very niche portions of the internet. Proactive Online Lead Generation exploits the internet to the full by using a large and potentially unlimited network of websites, which can genuinely extend the reach of online marketing

"A platform such as the Promotional Marketing Exhibiton will really help to promote the message of Online Lead Generation to an audience that may be more focussed on other forms of direct marketing," commented Diana Herriott, Marketing Director, Clash-Media. "The seminar is an ideal location to explain to marketing managers and organisations how Online Lead Generation can fit in with their overall campaigns and give examples of how big brands like Next and Harveys The Furniture Store are utilising Online Lead Generation as an integral part of their marketing mix."

Diana Herriott will be speaking at the Promotional Marketing Exhibition in the Lawrence Hall – part of the Royal Horticultural Halls – Greycoat Street, Westminster on Thursday 26th March at 2.30pm. If you would like to come along to the seminar or would like to make an appointment to speak with Diana Herriott at the show about any of the points covered during her presentation, please contact Jennifer Timms on or 01780 721 433.

Clash-Media delivers a global and fully transparent Online Lead Generation service that connects advertisers with consumers. It is a full-circle data solution that collects and manages customer data for its clients, producing qualified leads in line with advertisers' exact specifications to deliver an optimised return on investment. Clash-Media provides its clients with a centralised managed service to support any lead generation campaign. It has established a wide global network of partners that enables it to operate in any market around the world, and its quality control processes and technologies maintain the highest standard of lead generation.

About Clash-Media:
Clash-Media launched in 2006 and now delivers around five million fully opted-in sales leads every month for customers around the globe, including Whiskas, Toyota, Cheapflights and AXA.

Clash-Media currently has offices in London, New York, Copenhagen, Munich and Paris, with plans to expand into Spain and Italy, followed by Asia-Pacific.

Additional information is available at

Louise Sambells
IBA - PR for Clash-Media
Tel: 01780 721 433

Diana Herriott
Marketing Director, Clash-Media
Tel: 020 7096 1963

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