New coupon promotion service from Clash-Media will help businesses increase customer loyalty in times of low consumer confidence
Clash-Media extends reach of Proactive Online Lead Generation with targeted coupons and special offers campaigns that will help retailers and restaurateurs attract and retain customers
New York, 17 March 2009 – Clash-Media
, the leading Proactive Online Lead Generation specialist, has launched a new form of promotions advertising that matches companies with relevant candidates for special offers, such as money-off or buy-one-get-one-free coupons. These highly budgetable campaigns enable retailers as well as bar and restaurant owners to build relationships with consumers through on-going promotions and rewards for repeat customers.
"As soon as we gather a lead, it is passed on to – and owned by – the client to use on a repeat basis," commented Christopher Petix, President of Clash-Media US. "This means that they can continue to send customers new and repeat offers based on their customer. This not only maximizes the return on their marketing investment, but helps to boost customer loyalty and on-going bottom line benefits."
This new offering from Clash-Media enables clients to not only generate business from the special offer coupon itself, but also collect and use consumer intelligence. This can be used to design future special offers that are tailored to the new customer base. The new promotions advertising campaigns are based on Clash-Media's Proactive Online Lead Generation techniques, which make the whole process transparent, flexible and budgetable for marketers at any level.
"Retailers and restaurants all want more customers through the door, and promotions advertising is a great way to achieve that," continued Christopher Petix. "As well as needing to drive in-store traffic, they also need to justify every cent of their marketing budget, so a campaign where they can create a relationship with consumers and encourage greater loyalty can pay dividends."
Clash-Media is already helping major restaurateurs to attract new customers by distributing discount coupons. Every campaign utilizes both Clash-Media's vast network of website publishing partners and its recently launched quality assessment module, which verifies every contact for both authenticity and relevance.
"Given the current market conditions, it's more important than ever to deliver high quality leads: every company needs to show maximum return, which is something you can't do with irrelevant information," continued Christopher Petix. "Our promotions marketing campaigns can provide highly targeted and individually selected leads, which companies can simply mail an offer out to – they don't need to follow up to verify information or interest – we've already done that."
The way that companies can deliver offers to new leads – via e-mail – opens up the opportunity for a viral marketing campaign to take off. Coupons can be forwarded between friends to further boost initial take-up.
Clash-Media launched in 2006 and now delivers around five million fully opted-in sales leads every month for customers around the globe, including Samsung, Toyota, Cheapflights and SC Johnson.
Clash-Media currently has offices in London, New York, Copenhagen and Munich. It plans to expand into France, Spain and Italy, followed by Asia-Pacific.
Additional information is available at www.clash-media.com
IBA - PR for Clash-Media
Tel: +44 (0) 1780 721 433
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