Launch of new voucher promotion service to help businesses increase customer loyalty
- Clash-Media extends reach of Proactive Online Lead Generation with targeted vouchers and special offers for consumers
- Campaigns will help retailers and restaurateurs attract and retain customers
- Flexible, budgetable offering gives visibility of marketing spend and results
, the leading Proactive Online Lead Generation specialist, has launched a new form of promotions advertising that matches companies with relevant candidates for special offers, such as money-off or buy-one-get-one-free vouchers. These highly budgetable campaigns enable retailers, as well as bar and restaurant owners, to build relationships with consumers through on-going promotions and rewards for repeat customers.
As soon as leads are collected by Clash-Media, they are passed on to – and owned by – the client to use on a repeat basis. This means that they can distribute further offers to truly maximise the return on their marketing investment. These companies can not only get the business generated by the special offer voucher, but they can collect and use consumer intelligence to inform customers of future offers and campaigns. The new promotions advertising campaigns are based on Clash-Media's Proactive Online Lead Generation techniques, which make the whole process transparent, flexible and budgetable.
"Retailers, bars and restaurants all want more customers through the door, and promotions advertising is a great way to achieve that," commented Simon Wajcenberg, CEO, Clash-Media. "As well as needing to drive more footfall, they also need to justify every penny of their marketing budget, so a campaign where they can create a relationship with consumers and encourage greater loyalty can pay dividends."
Clash-Media is already collecting leads for some major high street restaurateurs to increase their custom in 2009. Every campaign utilises both Clash-Media's vast network of website publishing partners and its recently launched quality assessment module, which verifies every contact for both authenticity and relevance.
"Given the current market conditions, it's more important than ever to deliver high quality leads: all companies need to show maximum return, which is something you can't do with irrelevant information," continued Simon Wajcenberg. "Our promotions marketing campaigns can provide highly targeted and individually selected leads, that companies can simply mail an offer out to – they don't need to follow up to verify information or interest – we've already done that."
The way that companies can deliver offers to new leads – via e-mail – opens up the opportunity for a viral marketing campaign to take off. Vouchers can be forwarded between friends to further boost initial take-up.
Clash-Media delivers a global and fully transparent online lead generation service that connects advertisers with consumers. It is a full-circle data solution that collects and manages customer data for its clients, producing qualified leads in line with advertisers' exact specifications to deliver an optimised return on investment. Clash-Media provides its clients with a centralised managed service to support any lead generation campaign. It has established a wide global network of partners that enables it to operate in any market around the world, and its quality control processes and technologies maintain the highest standard of lead generation.
Clash-Media launched in 2006 and now delivers around five million fully opted-in sales leads every month for customers around the globe, including Whiskas, Toyota, Cheapflights and AXA.
Clash-Media currently has offices in London, New York, Copenhagen, Munich and Paris, with plans to expand into Spain and Italy, followed by Asia-Pacific.
Additional information is available at www.clash-media.com
IBA - PR for Clash-Media
Tel: 01780 721 433
Marketing Director, Clash-Media
Tel: 020 7096 1963
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