London, UK, 11 May 2009 – Clash-Media, the Online Lead Generation specialist, has opened a new office in Paris to extend its reach into Europe. It has appointed Online Marketing evangelist, Cédric Stucki, as Managing Director. He will be responsible for delivering Clash-Media's unique Online Marketing offering to French companies, which, for the first time, will enable them to benefit from fully opted-in customer sales leads from across European, US and UK markets. Clash-Media's unique approach to Online Lead Generation (OLG) will allow French businesses to dramatically increase their sales conversion rates and enable UK businesses to conduct marketing campaigns across France.
Cédric Stucki brings extensive experience in both direct and digital marketing, as well as in starting up and running new business structures. Before joining Clash-Media, Cédric served as Country Manager in France for Adconion, one of the largest BT ad networks. There, he was responsible for overseeing all sales, business development and operational aspects of the French division of the company. Prior to this, Cédric held positions as Sales & Client Services Director at Adlead, a leading French Advertising and Marketing provider that specialises in lead generation, and at MIVA France (NASDAQ: MIVA) where he positioned the company as a key French player.
"The French market still has its preference for offline direct marketing," commented Cédric Stucki, Managing Director, Clash-Media France. "However, businesses are starting to realise the benefits a targeted OLG method can achieve and generate large volumes of relevant hot leads. Online Lead Generation are one of the most cost-effective and successful techniques available within the Web Marketing mix – and Clash-Media's new office in Paris will enable French companies to generate direct sales leads from European, UK and US consumer markets."
Simon Wajcenberg, CEO, Clash-Media, added: "There is a growing urgency from French and from European and international companies, particularly in the tough economic conditions we are facing, to reach target consumers. We can now offer French businesses the ability to source quality French leads plus the power to grow their businesses by generating leads from across Europe and internationally from the US."
How it works: Clash-Media's Online Lead Generation service
Clash-Media's clients can opt to pay on a 'cost per lead' basis for new and unique leads – meaning that if the company has already obtained a contact from another source, they can reject the lead in favour of a new one. This flexibility will enable companies to remain in control of the amount of leads it requires as well as its marketing budget at all times – vital when managing an integrated marketing campaign. Clash-Media designs campaigns for each client, which are then carried out on its Lead and Data Network – comprising over 500 websites and publishers including MSN, Tiscali and MySpace. Clash-Media then uses leading-edge technology to verify and cleanse the leads, which can be automatically delivered directly to an organisation’s contact centre – resulting in rapid follow up.
Clash-Media delivers a global and fully transparent Online Lead Generation service that connects advertisers with consumers. It is a full-circle data solution that collects and manages customer data for its clients, producing qualified leads in line with advertisers' exact specifications to deliver an optimised return on investment. Clash-Media provides its clients with a centralised managed service to support any lead generation campaign. It has established a wide global network of partners that enables it to operate in any market around the world, and its quality control processes and technologies maintain the highest standard of lead generation.
Clash-Media launched in 2006 and now delivers around five million fully opted-in sales leads every month for customers around the globe, including Whiskas, Toyota, Cheapflights and AXA.
Clash-Media currently has offices in London, New York, Copenhagen, Stockholm, Munich and Paris, with plans to expand into Spain and Italy, followed by Asia-Pacific.
Additional information is available at www.clash-media.com
IBA - PR for Clash-Media
Tel: 01780 721 433
Marketing Director, Clash-Media
Tel: 020 7096 1963