New Covent Garden Soup Manufacturer Implements Strategic Cost-Reduction with Cybit Fleet Tracking

  • Informs top level business decisions and Carbon Footprint initiative
  • Enables better management of refrigerated vehicle fleet
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Cybit, the UK's leading online Telematics Service Provider, has announced a strategic implementation of its Fleetstar-Online solution for food manufacturer Daniels Group, whose brands include Johnsons, Farmhouse Fare and the famous New Covent Garden Food Company.

The deployment of Cybit's web-delivered fleet tracking and management software into all vehicles – refrigerated artics and trailers – will enable strategic business decisions to be made on cost, support initiatives around customer service and enable Carbon Footprint measurement.

Daniels Group operates its fleet across the UK, with each vehicle making between five and 15 drops each day. The company will now, for the first time, import scheduling information into its telematics system, to measure planned vs actual performance in real-time.

Daniels Group will also use Cybit's technology to report on a number of operational matrices around vehicle productivity and remotely monitor its Carrier and Thermo King refrigeration equipment.

"We wanted to replace our existing tracking system with a proven telematics solution that took us to the next stage of visibility for business-critical information," commented James Cranfield, Group Distribution Manager, Daniels Group. "We can now see vehicle activity more clearly, link drivers and their vehicles automatically and have a level of analysis that we didn't have before. We will even be able to get intelligence on the trailers and refrigerated units, including monitoring refrigeration equipment and usage while the vehicle is empty."

"Getting the right information so that we can support top-level business decisions was critical. We need to be able to analyse the fleet activity on top of individual vehicles and the advanced reporting of Cybit's system enables us to do this. We are also committed to reducing our Carbon Footprint and Fleetstar will give us the data to support this initiative," James Cranfield continued.

"Organisations have cost strategies as their number one focus right now," commented John Wisdom, Sales and Marketing Director, Cybit. "We're in a slow growth economy, fuel costs have just been increased in the Budget and the re-instatement of fuel escalators will see prices return to levels not seen since 2000 by the summer of 2010. All businesses are looking at how they can get more from their existing resources – and telematics provides the answer. The data can inform meaningful business strategies on cost, as well as support other initiatives, such as reduction of Carbon Footprint."

Fleetstar-Online is Cybit's industry-leading, scalable suite of Internet-based Mobile Resource Management (MRM) and vehicle tracking tools. The high quality data relating vehicle and job performance is captured in conjunction with location information, reported and analysed through Fleetstar. This allows meaningful business decisions to be made using up-to-the-minute information on operational performance. Powerful reporting capabilities facilitate effective management of operational costs and productivity; support strategic initiatives around Carbon Footprint; and increase compliance with legislation including Duty of Care and Health and Safety. The strategic importance of Fleetstar-generated information extends beyond vehicle tracking into the heart of the enterprise: fleet derived information can be directly integrated into a range of business systems to improve the efficiency of the entire organisation. Fleetstar provides the business-critical information that organisations need to execute a clear and rapid path to return on investment.

About Daniels Group:
Daniels Group is a £142 million business, split over 5 chilled food categories: Fresh Soup, Risotto & Ready Meals, Chilled Drinks, Fresh Fruit, Ready meals, and Puddings.

It operates over 6 manufacturing sites with the Head Office based in Killingbeck, Leeds, UK. The Daniels Group is a subsidiary of Singapore Airport Terminal Services (SATS), which recently acquired its original parent company, Singapore Food Industries.

For further information on The Daniels Group please visit:

About Cybit:
Cybit is a global force in Telematics, operating within three core sectors: Internet-based vehicle Telematics solutions; Economic Exclusive Zone (EEZ) Management and Private Mobile Radio (PMR) based asset tracking and precise positioning solutions.

In the vehicle Telematics sector, Cybit is one of Europe's leading Telematics Service Providers. More than 2,000 business-to-business clients use the company's fleet and asset management solutions to manage in excess of 50,000 assets primarily in the public sector, service industries and logistics and distribution markets. Solutions include in-vehicle technologies, workflow management, CanBus integration and Internet-based monitoring and reporting software. The company also provides consulting services to advise on operational and legal issues such as duty of care and working hours.

Cybit is also a global leader in the field of EEZ fisheries management, tracking many thousands of fishing vessels on a daily basis. The company provides vessel monitoring and catch management solutions for many of the world’s major fishing nations. As well as EC governments including the UK, Ireland and Greece, Cybit helps to manage valuable fishing stocks for emerging nations, such as Ghana, Namibia and Mozambique.

Cybit's PMR business provides asset-tracking and precise positioning solutions for both maritime and land-based applications including mineral exploration and coastal security. Its precise positioning solutions are in constant use in the location and exploitation of oil, gas and mineral reserves around the globe.

Additional information is available at

Contact information:

Duncan Burford
IBA - PR for Cybit
Tel: 01780 721 433

Graham Gordon
Marketing Manager, Cybit
Tel: 01480 389100

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