Record number of businesses link their contact center with online lead generation to drive new sales

Top businesses – including Branson Getaways and Universal Studios Orlando Vacations – use Clash-Media to merge online and off-line marketing methods, to increase sales conversion and ROI.

New York, 11 June 2009 Clash-Media, the Proactive Online Lead Generation specialist, has reported a record increase in the number of companies merging their online and off-line campaigns by using its service to send online sales leads directly to their contact centers for immediate follow-up.

The new trend means clients can save time and increase conversion ratios by sending hot online leads directly to telesales agents using off-line techniques. Companies that already blend off- and online in this way to optimize their sales conversions include Branson Getaways and Universal Studios Orlando Vacations.

"At a time when return on investment from any marketing activity is of the up-most importance, companies need to do anything that helps increase conversion rates or lower cost per acquisition (CPA)," commented Christopher Petix, President of Clash-Media US. "Our services not only collect and manage data in ways that make it very valuable, we can also deliver leads to optimize return on investment."

Every lead that is collected by Clash-Media – in line with specific demographic requirements – is instantly verified for its authenticity and quality in line with the brief. It is then immediately sent through to an organization's contact center. This means that the lead can be contacted by a sales agent at the time when the prospect's interest is highest. This helps to raise conversion rates and optimize return on investment (ROI).

"We focus on three core areas at Clash-Media: collecting relevant data, managing it to ensure quality and relevance and then helping our clients to gain maximum ROI," continued Christopher Petix. "Using old, out-of-date information does significant damage to a campaign, so we do our best to ensure that all information is as fresh as possible when it reaches the sales agent."

Clash-Media delivers a global and fully transparent online lead generation service that connects advertisers with consumers. It is a full-circle data solution that collects and manages customer data for its clients, producing qualified leads in line with advertisers' exact specifications to deliver an optimized return on investment. Clash-Media provides its clients with a centralized managed service to support any lead generation campaign. It has established a wide global network of partners that enables it to operate in any market around the world, and its quality control processes and technologies maintain the highest standard of lead generation.

About Clash-Media:
Clash-Media launched in 2006 and now delivers around five million fully opted-in sales leads every month for customers around the globe, including Samsung, Toyota, Cheapflights and SC Johnson.

Clash-Media currently has offices in London, New York, Copenhagen, Munich and Paris, with plans to expand into Spain and Italy, followed by Asia-Pacific.

Additional information is available at

Duncan Burford
PR for Clash-Media
Tel: +44 1780 721433

Christopher Petix
Clash-Media US
Tel: 212-946-8525

For more information about Clash-Media, please click here and here

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