Pedigree appoints Clash-Media for exclusive Digital Marketing Campaign

  • UK's leading pet brand to take up Proactive Online Lead Generation in bid to boost new consumer sales
  • New 'Pedigree Puppy' Internet campaign designed and hosted by Clash-Media
  • Click here for the Campaign Creative
London, UK – Pedigree, the UK's leading pet brand, has selected Clash-Media, the Global Lead Generation specialist, for an exclusive digital marketing campaign. In a bid to increase its online presence and boost new customer sales, Pedigree has appointed Clash-Media to design a bespoke Online Lead Generation (OLG) campaign to promote a new Puppy Care Guide. Pedigree aims to build strong relationships with puppy owners through various offers and regular 'money off' coupons to encourage on-going and repeat purchases.

Clash-Media will provide over 40,000 new consumer leads for Pedigree, over an 11 month period. Every contact provided by Clash-Media will have expressed a direct interest in being contacted by Pedigree so is more likely to become a repeat customer. Clash-Media will use its industry- leading Lead and Data Network of over 500 websites and publishers to host the campaigns and collect leads.

"This is the latest in a string of recent high profile, exclusive account wins for Clash-Media and highlights how important OLG as a new online marketing strategy has become over the last couple of years," commented Simon Wajcenberg, CEO, Clash-Media. "As with any marketing campaign, the ROI is the main concern so we have ensured that all of our Online Lead Generation campaigns are extremely transparent and highly measurable, which will enable Pedigree to remain in complete control of the process.

"We are finding that more and more retail brands are recognising the benefits of an Online Lead Generation campaign because of the quality of the consumer data produced. Once initial contact has been made and someone has expressed an interest in a product, companies can continue to contact that person on a regular basis with new products, offers and 'money off' vouchers to ensure repeat sales. In the present climate Online Lead Generation is a very powerful marketing tool and one that can be adapted for a variety of marketing briefs."

Clash-Media delivers a global and fully transparent Online Lead Generation service that connects advertisers with consumers. It is a full-circle data solution that collects and manages customer data for its clients, producing qualified leads in line with advertisers' exact specifications to deliver an optimised return on investment. Clash-Media provides its clients with a centralised managed service to support any lead generation campaign. It has established a wide global network of partners that enables it to operate in any market around the world, and its quality control processes and technologies maintain the highest standard of lead generation.

About Clash-Media:
Clash-Media launched in 2006 and now delivers around five million fully opted-in sales leads every month for customers around the globe, including Whiskas, Toyota, Cheapflights and AXA.

Clash-Media currently has offices in London, New York, Copenhagen, Munich and Paris, with plans to expand into Spain and Italy, followed by Asia-Pacific.

Additional information is available at

Louise Sambells
IBA - PR for Clash-Media
Tel: 01780 721 433

Diana Herriott
Marketing Director, Clash-Media
Tel: 020 7096 1963

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