Pedigree appoints Clash-Media for exclusive Digital Marketing Campaign that will help attract long-term customers

Leading pet brand will use Proactive Online Lead Generation to boost new sales through 'Pedigree Puppy' Internet campaign designed and hosted by Clash-Media

New York, 30 June 2009 – Pedigree, the global pet brand, has selected Clash-Media, the Global Lead Generation specialist, for an exclusive digital marketing campaign in the UK. The campaign will increase Pedigree's online presence and boost new customer sales. The new Puppy Care Guide will enable Pedigree to build strong relationships and encourage repeat purchasing from puppy owners through special offers and coupons.

"This is the latest in a string of recent high profile, exclusive account wins for Clash-Media and highlights how important Proactive Online Lead Generation has become as a new online marketing strategy over the last couple of years," commented Christopher Petix, President of Clash-Media US. "As with any marketing campaign, the ROI is the main concern so we have ensured that all of our campaigns are extremely transparent and highly measurable, which will enable Pedigree to remain in complete control of the process."

As part of the campaign, Clash-Media will provide over 40,000 new consumer leads for Pedigree, over an 11 month period. Every consumer contact provided by Clash-Media will have expressed a direct interest in being contacted by Pedigree so is more likely to become a repeat customer. Clash-Media will use its industry-leading transparent network of over 500 websites and publishers to promote the campaigns and identify prospective customers.

"This is a strong campaign in the UK that we're now hoping to roll out across the US. This type of campaign shows how easily Clash-Media can manage and execute an international lead generation campaign. We can identify interested consumers anywhere in the world through the web, giving organizations the freedom to then market to them and convert either online or offline. We are finding that more and more packaged goods and retail brands are recognizing the benefits of a Proactive Online Lead Generation campaign because of the quality of the consumer data produced. It is a great way to start off a series of other campaigns as well – such as sending emails or promotional coupons."

Clash-Media delivers a global and fully transparent Online Lead Generation service that connects advertisers with consumers. It is a full-circle customer acquisition solution that collects and manages interested consumer information for its clients, producing qualified leads in line with advertisers' exact specifications in order to deliver a strong return on investment. Clash-Media provides its clients with a centralized managed service to support any lead generation campaign. It has established a wide global network of partners that enables it to operate in any market around the world, and its quality control processes and technologies maintain the highest standard of lead generation.

About Clash-Media:
Clash-Media is a global leader in performance-based data marketing that has pioneered new techniques in Proactive Online Lead Generation. The company's powerful lead generation network connects advertisers to consumers producing qualified leads, with detailed profiles on their interests, in line with advertisers’ exact specifications.

Clash-Media launched in 2006 and now delivers around five million fully opted-in sales leads every month for customers around the globe, including Samsung, Toyota, Cheapflights.

Clash-Media currently has offices in London, New York, Copenhagen, Stockholm, Munich and Paris. It plans to expand into Spain, Italy and Asia-Pacific.

Additional information is available at
Duncan Burford
IBA - PR for Clash-Media
Tel: +44 (0) 1780 721 433

Christopher Petix
Clash-Media US
Tel: 212-946-8525

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