41st Parameter® Expands Executive Team Adding William Snow as Vice President of Engineering

Experienced Engineering Professional Brings Blend of Industry Knowledge, Platform Development and Enterprise Software Management

Scottsdale, Ariz.— August 19, 2009 —
41st Parameter Inc., the leading provider of fraud detection and prevention technology, today announced William Snow has joined the company as vice president of engineering. William Snow brings more than 23 years experience in the software and information technology industries. He comes with expertise from both large enterprise organisations and several start-up companies. William Snow will be responsible for the company’s product and quality assurance engineering, customer support and advocacy, and professional services.

"As fraudsters continue to evolve and fine tune their tactics, 41st Parameter is committed to protecting our customers from costly fraud through innovation, development and implementation of new patents and products," said Pete Selda, president and CEO at 41st Parameter. "Bill's addition to the executive team brings the leadership, depth of experience and strategic insight necessary to scale and maximise our industry leading solutions' effectiveness."

William Snow joins 41st Parameter from Identity Engines, an enterprise security firm acquired by Nortel Networks, where he served as the vice president of engineering and operations. At Identity William Snow was responsible for hardware and software development, manufacturing operations, customer support, IT and QA. Prior to Identity Engines, he served as director of engineering at Stoke, a software development start-up that developed equipment for internet service providers, where he was responsible for software development and quality assurance.William Snow also previously held the role of director of engineering at Cisco Systems.

"41st Parameter's success delivering proven fraud detection solutions, their customer base of top global companies and their position as the industry-leader in online fraud prevention made them a compelling team to join," said newly appointed vice president of engineering, William Snow. "I look forward to developing new products and enhancing the platform for existing technologies 41st Parameter implements today, including PCPrint™, FraudNet and PhishingNet."

William Snow graduated from Cornell University with a degree in Electrical Engineering and also holds M.S. degrees in Electrical/Computer Engineering and Engineering Management from Stanford University.

About 41st Parameter
41st Parameter provides solutions for detecting and preventing fraud across multiple channels for the world’s most valued and recognisable brands. Leading  financial institutions, and e-commerce companies, and travel services businesses rely on 41st Parameter’s technology to protect them from cybercrime threats including card-not-present fraud, new account origination fraud, phishing and account compromise, credit bust outs, and fraud ring attacks. Founded in 2004, 41st Parameter makes the process of detecting and preventing fraud easier and more effective, reducing both expenses and potential losses. As a leading web fraud detection innovator the company supplies industry-proven solutions which integrate advanced device identification with comprehensive risk management capabilities. To learn more about 41st Parameter, visit www.the41st.com

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Dave Yohe
41st Parameter
Tel : +1 480.776.5518

Caroline Addy
IBA - PR for 41st Parameter
Tel: +44 (0)1780 721433

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