New Research shows Marketing Managers are turning to Online Lead Generation to ride out the recession

  • More marketing managers than ever exploiting budgets with 'cost-effective' online techniques as slow economic conditions continue
New research carried out by Econsultancy for Clash-Media, the leading European Online Lead Generation (OLG) company, shows that marketing managers are riding out the recession by turning to new online techniques. 61 per cent of spend – compared to 51 per cent last year – is now being used to fund Online Lead Generation campaigns. 'Cost-effectiveness' was highlighted as one of the main reasons (68 per cent) why marketing managers have turned to OLG, as they look for ways to maximise their budgets and achieve maximum ROI.

Over three quarters of European businesses have increased their marketing spend in the last year and OLG has seen a large percentage of this spend, with two-thirds of businesses increasing their use of OLG in the last year. The top reasons why marketing managers are turning to OLG alongside cost-effectiveness are the ability to target prospects (61 per cent) and the ability to increase customer base (48 per cent). Online methods enable marketing managers to measure their return on investment and keep an eye on their budgets.

Troels Mark Meyer, Nordic Director, Clash-Media, said: "OLG techniques are there to be exploited and in the current financial climate that's what companies have to do to ensure they come out the other side with strong sales. There are still, however, a number of companies that are missing out because they haven't got a good marketing mix and are spending their budgets solely on offline techniques. This is not measurable, in terms of ROI, and marketers could easily find their budgets slipping away from them.

"An increase in the use of OLG in a recession is testament to its ability to maximise the return on marketing investment. Clash-Media's campaigns provide customers with fully opted-in leads and because potential customers provide their consent to be contacted, they are much more likely to convert into a sale – sometimes to as much as 75 per cent," Troels Mark Meyer concluded.

Clash-Media delivers a global and fully transparent Online Lead Generation service that connects advertisers with consumers. It is a full-circle data solution that collects and manages customer data for its clients, producing qualified leads in line with advertisers' exact specifications to deliver an optimised return on investment. Clash-Media provides its clients with a centralised managed service to support any lead generation campaign. It has established a wide global network of partners that enables it to operate in any market around the world, and its quality control processes and technologies maintain the highest standard of lead generation.

About Clash-Media:
Clash-Media launched in 2006 and now delivers around five million fully opted-in sales leads every month for customers around the globe, including Whiskas, Toyota, Cheapflights and AXA.

Clash-Media currently has offices in London, New York, Copenhagen, Munich and Paris, with plans to expand into Spain and Italy, followed by Asia-Pacific.

Additional information is available at

Caroline Addy
IBA - PR for Clash-Media
Tel: +44 (0)1780 721 433

Troels Mark Meyer
Nordic Director, Clash-Media
Tel: +45 3338 4400

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