Clash-Media launches initiative to boost Christmas sales through Online Lead Generation
London, 26 October 2009 – Clash-Media
- Downloadable vouchers for in-store redemption can increase customer footfall and boost in-store shopping
- Short-term OLG campaigns can be turned on and off very quickly
, the customer lead generation specialist, has launched an initiative to help marketers boost sales over the Christmas period with short-term Online Lead Generation campaigns. The campaigns are designed to drive customer footfall and boost online sales in the run up to Christmas by targeting the most relevant audiences with money-saving offers and promotions, such as '2-for-1' and '10 per cent off' vouchers. Marketers will have the flexibility to implement campaigns to their own specification, for example they can opt for 'one day only' campaigns or run several voucher offerings side-by-side during the Christmas period.
According to the Interactive Media in Retail Group, online shopping continues to grow despite the downturn as people turn to the Internet to find the best deals. While this is good for e-commerce margins, customer footfall remains low, and retailers are missing out on the opportunity to influence additional purchases. By using Clash-Media's Christmas OLG campaigns, retailers can promote money-saving offerings that can be redeemed off-line as well as online to encourage customers through the doors. Campaigns can be implemented quickly, and can be turned on and off to test different products and promotions in the run up to Christmas. Most important, they can be targeted to reach the precise demographic that a product or service is aimed at.
Kevin Rice, Managing Director at Clash-Media: "Marketing managers are already thinking about Christmas and many are looking to increase footfall over the Christmas period. Online Lead Generation provides retailers with the power to combine online and bricks and mortar shopping by offering discounts as a code to be entered online or a voucher to be downloaded and redeemed in store.
"Many people like the face-to-face contact and atmosphere of the festive season, so, offering online shoppers the opportunity to redeem their vouchers in-store, they attract shoppers into their shops where retailers can use other marketing tools in-store, such as digital signage, to promote other products," Kevin Rice concluded.
Clash-Media delivers a global and fully transparent Online Lead Generation service that connects advertisers with consumers. It is a full-circle data solution that collects and manages customer data for its clients, producing qualified leads in line with advertisers' exact specifications to deliver an optimised return on investment. Clash-Media provides its clients with a centralised managed service to support any lead generation campaign. It has established a wide global network of partners that enables it to operate in any market around the world, and its quality control processes and technologies maintain the highest standard of lead generation. About Clash-Media:
Clash-Media launched in 2006 and now delivers around five million fully opted-in sales leads every month for customers around the globe, including Whiskas, Toyota, Cheapflights and AXA.
Clash-Media currently has offices in London, New York, Copenhagen, Munich and Paris, with plans to expand into Spain and Italy, followed by Asia-Pacific.
Additional information is available at www.clash-media.com
IBA - PR for Clash-Media
Tel: 01780 721 433
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