41st Parameter Speaking on Fighting International Air Travel Fraud at China Airline Booking & Payment Summit '09

• Major airlines tackling growing travel industry fraud challenges including mobile devices with 41st Parameter's leading risk management tools

Scottsdale, Ariz. – October 27, 2009 – 41st Parameter has been invited to present during the upcoming China Airline Booking & Payment Summit, October 29-30 in Shanghai, China. Summit organisers called upon 41st Parameter to host and participate in two separate presentations during the conference; sharing knowledge derived from the company's proven online fraud detection and prevention solutions for the Airline Industry.
 
October 29th – 41st Parameter will sit on a panel titled "The Development of an Airline's Online Payment Strategy" moderated by AsiaPay with additional panelists from Gulf Air, Shanghai Airlines and China United Airlines. Mobile payment fraud is an emerging challenge for the Airline Industry; issues and counter-measures will be discussed.

October 30th - 41st Parameter will speak on "The Importance of Device Data: Empowering Airlines to Detect and Prevent Card Not Present Fraud across Multiple Reservation Channels." The company will discuss the value of using a wider variety of information, including a combination of device information from any Internet-connected device combined with user-entered data, to more effectively detect fraud.

Payments fraud in the international airline industry is a serious and growing problem with reported losses exceeding $1.4 billion annually. A leading Chinese payment service provider recently reported a 60 per cent increase in Card Not Present fraud for Chinese airlines in the first half of 2009.

In addition, a surge in the use of mobile devices has created an acute challenge for the airline industry. In-Stat predicts the mobile payments market in China will grow to more than $13 billion by 2013. In a 2009 survey of airline industry fraud executives, 41st Parameter found most airlines reported insufficient rules and defence mechanisms, and a rise in card-not-present fraud.

41st Parameter's FraudNet solution helps airlines around the world fight fraud. FraudNet utilises multiple risk models providing the most accurate, end-to-end fraud screening available; beginning the moment a reservation is initiated through to time of departure. As the Airline Industry's most installed, dedicated fraud detection solution, FraudNet incorporates the leading device identification technology PCPrint™, with over 400 algorithms to automatically assess and score reservation risk. In addition, FraudNet protects an airline's most valuable customers, frequent flier program members, by securing member's accrued miles against fraudulent access and account takeovers.

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_{About 41st Parameter
41st Parameter provides solutions for detecting and preventing fraud across multiple channels for the world's most valued and recognisable brands. Leading travel services businesses, financial institutions, and e-commerce companies rely on 41st Parameter's technology to protect them from cybercrime threats including card-not-present fraud, new account origination fraud, phishing and account compromise, credit bust outs, and fraud ring attacks. Founded in 2004, 41st Parameter makes the process of detecting and preventing fraud easier and more effective, reducing both expenses and potential losses. As a leading web fraud detection innovator the company supplies industry-proven solutions which integrate advanced device identification with comprehensive risk management capabilities. To learn more about 41st Parameter, visit www.the41st.com}

_{Contact(s):
Caroline Addy
IBA - PR for 41st Parameter
Tel: +44 1780 721433
caddy@iba-international.com}

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