Clash-Media implements new technology to support growing demand for online customer leads

Clash-Media upgrades its server to power a dramatic 200 per cent growth in data volumes and 40 per cent increase in customers in the first part of 2009. The new technology will also ensure Clash-Media is able to cope with growth into 2010 and beyond.

New York, November 17 2009 – Clash-Media, the online customer acquisition specialist, has announced a major upgrade to its server infrastructure, to support the significant increase in online leads and consumer data it is generating for clients. Throughout 2009, Clash-Media has almost tripled the volume of data on potential customers that goes through its cleansing, verification and reporting processes on a monthly basis. The new servers will now enable it to continue increasing data volumes and delivering customer acquisition information to its expanding customer base – which uses online marketing to gain a competitive advantage in the market.

Clash-Media's high traffic web publishers will be among the first to benefit from this increased capacity. The company can now scale into the future and fully support the increasing lead volumes being generated by new initiatives, such as its Revenue Path.

Christopher Petix, President of Clash-Media US, said: "Clash-Media has grown significantly over the course of 2009, with our customer base increasing by almost 40 per cent over the first half of the year. As a result, the server upgrade with Rackspace is an important step forward for our company, not only to deal with increased client demands, but also to prepare for future growth. More and more companies are turning to new forms of marketing that can deliver on their customer acquisition targets. Online lead generation from Clash-Media can provide tangible bottom line benefits, fast ROI and measurable customer acquisition with little risk involved.

"The investment in the new server is key to Clash-Media's continued development and expansion. With sound technology behind our campaigns, we know that we can provide the best possible services to our clients now and into the future," added Christopher Petix.

Clash-Media delivers a global and fully transparent Online Lead Generation service that connects advertisers with consumers. It is a full-circle data solution that collects and manages customer data for its clients, producing qualified leads in line with advertisers’ exact specifications to deliver an optimized return on investment. Clash-Media provides its clients with a centralized managed service to support any lead generation campaign. It has established a wide global network of partners that enables it to operate in any market around the world, and its quality control processes and technologies maintain the highest standard of lead generation.

About Clash-Media:
Clash-Media is a global leader in performance-based data marketing that has pioneered new techniques in Proactive Online Lead Generation. The company's powerful lead generation network connects advertisers to consumers producing qualified leads, with detailed profiles on their interests, in line with advertisers’ exact specifications.

Clash-Media launched in 2006 and now delivers around five million fully opted-in sales leads every month for customers around the globe, including Samsung, Toyota and Cheapflights.

Clash-Media currently has offices in London, New York, Copenhagen, Stockholm, Munich and Paris. It plans to expand into Spain, Italy and Asia-Pacific.

Additional information is available at www.clash-media.com
 
Duncan Burford
IBA - PR for Clash-Media
Tel: +44 (0) 1780 721 433
Email: dburford@iba-international.com

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