Clash-Media launches social media add-on for its Revenue Path

Will help organizations optimize their returns by offering a new approach to social media marketing and website monetization.

New York, January 26, 2010Clash-Media, the online customer acquisition specialist, has launched a new Revenue Path enhancement to help marketers gather customer data from social media sites such as Facebook and Hi5. This new approach, which makes offers appear indigenous to the website, will allow marketers and advertisers to access new information on potential customers without affecting the user experience. The Clash-Media Revenue Path enables this new strategy to be successful by working in partnership with social media networks.

Working with the publishers of social media sites, Clash-Media can effectively camouflage lead generation and customer acquisition tools within the pages of these sites. This non-invasive feel to lead generation helps to keep potential customers in the offer field. Clash-Media then helps to serve highly personalized offers to these interested consumers, to establish relevance, obtain full opt-in and make the data quality far higher for advertisers.

“The most important thing to remember when dealing with social media sites is that the consumer is far more vigilant than anywhere else over which people and brands they engage with,” commented Matthew Conlin, Sales Director, Clash-Media US. “Facebook has enough members to make it the world’s fourth largest country, so getting in front of audiences of this scope is a huge opportunity for marketers. By ensuring that the data capture experience is made to look indigenous to each site and the offers served to the consumer are highly personalized, advertisers can capture valuable information to fuel their customer acquisition programs.”

The Clash-Media Revenue Path is already widely used across a range of markets and size of websites to produce high-quality, relevant customer acquisition opportunities for marketers. Several social media sites have already used the new add-on to monetize their traffic and serve multiple performance-based offers to consumers in a user-friendly manner.

Clash-Media delivers a global and fully transparent Online Lead Generation service that connects advertisers with consumers. It is a full-circle data solution that collects and manages customer data for its clients, producing qualified leads in line with advertisers’ exact specifications to deliver an optimized return on investment. Clash-Media provides its clients with a centralized managed service to support any lead generation campaign. It has established a wide global network of partners that enables it to operate in any market around the world, and its quality control processes and technologies maintain the highest standard of lead generation.

About Clash-Media:
Clash-Media is a global leader in performance-based data marketing that has pioneered new techniques in Proactive Online Lead Generation. The company's powerful lead generation network connects advertisers to consumers producing qualified leads, with detailed profiles on their interests, in line with advertisers’ exact specifications.

Clash-Media launched in 2006 and now delivers around five million fully opted-in sales leads every month for customers around the globe, including Samsung, Toyota and Cheapflights.

Clash-Media currently has offices in London, New York, Copenhagen, Stockholm, Munich and Paris. It plans to expand into Spain, Italy and Asia-Pacific.

Additional information is available at
Duncan Burford
IBA - PR for Clash-Media
Tel: +44 (0) 1780 721 433

Matthew Conlin
Clash-Media US
Tel: 212-946-8535


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