New York, 11 March 2010 – Clash-Media, the online customer acquisition specialist, has signed a new partnership to enhance its Clash-Voice telephone marketing service. Clash-Media will now work with Transcend Media, a permission-based marketing agency that specializes in targeted qualification processes through its contact center. This collaboration will enhance the path that Clash-Media provides from consumer identification to sales conversion and increase the number of real sales from marketing campaigns.
Clash Voice gives advertisers in a wide range of industries higher quality consumer information by first identifying potential customers online and then engaging with them over the phone. This ensures that the lead remains hot and the engagement can go across channels and into a sales conversion scenario without losing contact with the consumer.
Jason Nauman, CEO of Transcend Media, commented: "We are excited about beginning the partnership with Clash Media. Transcend Media was founded on the belief that consumers want a personal interaction in order to find answers to their purchasing inquiries. We are providing a unique backdrop by meshing the digital interactive nature of the Internet and a contact center to facilitate a deeper personal engagement for both the consumer and the advertisers."
"Working with Transcend Media is perfect for Clash-Media, because Transcend has a lot of experience not only in contact center verification, but also in the markets that will be key for Clash in the next 12 months," added Christopher Petix, President, Clash-Media US. "We will look to focus on buying decisions and engagements that require a lot of attention – such as deciding where to go to school – and we now have the expertise and processes on hand to deliver this information."
Clash Voice is part of Clash-Media’s overall strategy of providing online customer identification, transparent data management and campaign optimization. Clash Media recently launched its Clash Voice solution into the US market at the LeadsCon, Las Vegas show.
About Transcend Media
Transcend-Media is a permission based marketing agency focused solely on the results of its clients. Transcend Media combines traditional marketing methodology with real life interaction to create a dialogue with consumers. Its specialties include Lead Generation, Strategic Media Planning, and targeted qualification processes in its Call Centers. For more information, visit www.transcend-media.com.
Clash-Media is a global leader in performance-based data marketing that has pioneered new techniques in Proactive Online Lead Generation. The company's powerful lead generation network connects advertisers to consumers producing qualified leads, with detailed profiles on their interests, in line with advertisers’ exact specifications.
Clash-Media launched in 2006 and now delivers around five million fully opted-in sales leads every month for customers around the globe, including Samsung, Toyota and Cheapflights.
Clash-Media currently has offices in London, New York, Copenhagen, Stockholm, Munich and Paris. It plans to expand into Spain, Italy and Asia-Pacific.
Additional information is available at www.clash-media.com
IBA - PR for Clash-Media
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