41st Parameter Selected by AlwaysOn as an OnDemand Top 100 Winner

Online Fraud Detection Leader Recognised as Rapidly Growing Private Company Creating New Opportunities in Cloud Computing and SaaS

Scottsdale, Ariz. April 14, 2010 – 41st Parameter Inc., the leading provider of online cross-channel fraud detection and prevention solutions announced that it has been chosen by AlwaysOn as one of the OnDemand Top 100 winners. Inclusion in the OnDemand Top 100 signifies leadership amongst its peers and game-changing approaches and technologies that are likely to disrupt existing markets and entrenched players. 41st Parameter was specially selected by the AlwaysOn editorial team and industry experts spanning the globe based on a set of five criteria: innovation, market potential, commercialisation, stakeholder value and media buzz.

"We are thrilled to be included in the OnDemand Top 100 and thank AlwaysOn for this recognition," said Pete Selda, chief executive officer of 41st Parameter. "Being named to the OnDemand Top 100 further underscores the accelerating role of on-demand fraud detection and prevention solutions that are not only innovative, but are also fast, practical and cost-effective to deploy."

41st Parameter protects brand integrity while defending bottom line revenue for some of the best-known companies in the world, including four of the top ten largest multinational financial institutions, leading international airlines, and over 120 brand-name global retailers. FraudNet, 41st Parameter's suite of tagless cross-channel fraud detection and prevention solutions has proven uniquely effective at detecting fraud ring activity and stopping multiple forms of online and offline theft, while staying compliant with increasingly stringent personal privacy regulations. FraudNet customers report an average review rate 80 percent below industry standard, while simultaneously reducing fraud losses and improving the customer experience.

"As the digital information created by businesses continues to explode at astronomical rates, the need to store, manage, analyse, and share this information is becoming extremely challenging," said Tony Perkins, founder and editor of AlwaysOn. "We congratulate this year's OnDemand 100 for providing the technology platforms and services needed to manage and leverage this new era of information complexity and overload."

41st Parameter and the OnDemand Top 100 companies will be honoured at AlwaysOn's OnDemand event on April 19th, 2010 at Hewlett-Packard's Worldwide Headquarters in Palo Alto, Calif. This two-and-a-half-day executive event features CEO presentations and high-level debates on how the Internet is disrupting how companies—from small businesses to large enterprises—create, store, distribute, analyse and take advantage of their mission-critical data.

A full list of all the OnDemand Top 100 winners can be found on the AlwaysOn website at: http://alwayson.goingon.com/permalink/post/34759

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About 41st Parameter
41st Parameter provides solutions for detecting and preventing fraud across multiple channels for the world’s most valued and recognisable brands. Leading financial institutions, e-commerce companies, and travel services businesses rely on 41st Parameter’s technology to protect them from cybercrime threats including card not present fraud, new account origination fraud, phishing and account compromise, credit bust outs, and fraud ring attacks. Founded in 2004, 41st Parameter makes the process of detecting and preventing fraud easier and more effective, reducing both expenses and potential losses. As a leading web fraud detection innovator the company supplies industry-proven solutions that integrate advanced device identification with comprehensive risk management capabilities. To learn more about 41st Parameter, visit www.the41st.com

About AlwaysOn
AlwaysOn is the leading business media brand networking the Global Silicon Valley. AlwaysOn helped ignite the social media revolution in early 2003 when it launched the AlwaysOn network. In 2004, it became the first media brand to socially network its online readers and event attendees. AlwaysOn’s preeminent executive event series includes the Summit at Stanford, OnMedia, OnHollywood, Venture Summit Mid-Atlantic, OnDemand, Venture Summit Silicon Valley, Venture Summit East, GoingGreen Silicon Valley, GoingGreen East, and GoingGreen Europe. The AlwaysOn network and live event series continue to lead the industry by empowering its readers, event participants, sponsors, and advertisers like no other media brand.

CONTACT:

Roy Chua
41st Parameter                                       
480.776.5500                    
rchua@the41.com

Manuela Whittaker
IBA - PR for 41st Parameter
+44 (0) 1780721433
mwhittaker@iba-international.com

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