London, 20 April 2010 – Clash-Media, the global Lead Generation specialist, will demonstrate how its Clash IQ philosophy enables organisations to identify, engage and communicate with interested consumers to optimise return on investment at this year’s Internet World, April 27-29, Stand E2080. Recent research from the CMO Council has demonstrated that a high number of consumers opt-out from impersonal contact, and organisations are looking for solutions that promote personalised engagement.
In addition to quick-win customer acquisitions, Clash-Media delivers campaigns that enables organisations to initiate long-term engagements with consumers, to promote sustainable brand loyalty. This approach has significant benefits to the advertisers bottom line, but the challenge is identifying these interested consumers and gathering the necessary information about them to personalise that on-going relationship.
"On a global level we have noticed a shift from marketing managers wanting a quick fix sales boost to them targeting customer engagement as a key deliverable from Online Lead Generation campaigns," commented Simon Wajcenberg, CEO of Clash-Media. "The brand loyalty benefits to sustaining long-term communications are significant – but not easy to initiate. At Clash, we have a range of different tools and techniques to identify and engage with consumers – we can then qualify and verify that information and give our clients the opportunity to establish valuable one-on-one communication.
"Online Lead Generation is now recognised as a marketing channel in its own right and an important strategy for many organisations. However, the key to success is the ability to work in in partnership with any marketer looking to gain return on investment from their online spend. We like to understand our clients overall metrics for success so that we can select the right approach to deliver an effective campaign and then continuously optimise the strategy to increase ROI."
Clash-Media will be at Internet World Stand E2080, from April 27-29. To learn more about its unique Clash IQ approach to identifying, collecting and optimising information on potential customers through online consumer engagement, please drop by the stand or contact Louise Sambells on 01780 721 433 or at email@example.com
Clash-Media launched in 2006 and now delivers around five million fully opted-in sales leads every month for customers around the globe, including Whiskas, Toyota, and Cheapflights.
Clash-Media currently has offices in London, New York, Copenhagen, Munich and Paris, with plans to expand into Spain and Italy, followed by Asia-Pacific.
Additional information is available at www.clash-media.com
IBA - PR for Clash-Media
Tel: 01780 721 433