Jacada Signs Joint Marketing Agreement with BEA Systems

• Collaboration promotes contact centre solutions based on BEA WebLogic Platform

ATLANTA – February 22, 2006 – Jacada Ltd., (NASDAQ: JCDA), a leader in software solutions that drives contact centre process improvement, today announced a joint marketing agreement with BEA Systems, a world leader in enterprise infrastructure software. The agreement is aimed at leveraging the integration of Jacada contact centre solutions built on the BEA WebLogic Platform.

“Today’s marketplace requires that companies improve customer retention and profitability, which means focusing on strategies to increase service effectiveness and lower service costs in their contact centres,” said Marty Robins Vice President, Partner Marketing, BEA Systems. “Jacada offers innovative contact centre solutions that are designed to help leverage the performance and scalability of the BEA WebLogic Platform. Working together, we have the opportunity to deliver solutions that can help provide a significant impact on call centre productivity and customer satisfaction.”

“Contact centre initiatives must not only extend and leverage investments, but also provide flexibility for future projects and enable adoption of newer technologies.” according to Sheryl Kingstone, industry analyst for Yankee Group. “A new generation of contact centre solutions, based on open architectures, will help contact centres be more agile, provide a consistent customer experience, and be optimised for improved performance. This partnership between Jacada and BEA demonstrates that the market now sees the significant value that open architectures can provide the contact centre.”

Jacada provides software solutions developed and deployed on the BEA WebLogic Platform that are designed to rapidly and dramatically improve the efficiency and effectiveness of contact centre operations. Jacada® Workspace is a unified desktop for customer service representatives, that can provide a single point of access to mission-critical applications and contact centre tools required by the agent to effectively complete a customer interaction. Jacada WorkSpace represents the next generation of contact centre desktops, using state-of-the-art thin client technology to deliver an interaction hub that integrates all tools and channels of communications with the customer.

Jacada Workspace is powered by the Jacada® Fusion non-invasive integration platform that is designed to work with any existing business application to automate processes and improve workflows, without requiring any change to existing applications.

"The signing of this joint marketing agreement marks a new and exciting time in our partnership with BEA," said Russ Duffey, vice president of business development at Jacada. "Combining the powerful service-oriented architecture (SOA) of BEA WebLogic with the Jacada software has created an industry leading contact centre agent productivity solution. We are helping our joint customers achieve real results in their contact centres by helping them to optimise processes, boost productivity and performance and enhance the overall customer experience."  

For more information on the Jacada and BEA joint solution go to: http://www.jacada.com/NextGenDesktop.

About Jacada
Jacada is recognised as a leading provider of contact centre productivity solutions. The company’s solutions help customers rapidly simplify and improve high-value business processes without the need for long and expensive systems replacement projects. Jacada WorkSpace is a unified desktop that incorporates all critical functions required by the contact centre agent to successfully complete customer interactions. Jacada Fusion is an award winning process optimisation solution that leverages patented technology to enable contact centres to improve customer satisfaction and increase revenues by providing customer service representatives with more time for customer care and revenue-generating activities.  

By significantly reducing call handle times, training costs and error rates, Jacada solutions deliver a rapid, easily measured return on investment, with payback typically achieved in weeks or months. Jacada solutions are deployed in hundreds of contact centres worldwide, and to millions of users through self-service applications designed to off-load contact centre activity.

Jacada has over 1200 customers worldwide including many Fortune 1000 corporations and government organisations. Founded in 1990, Jacada operates globally with offices in Atlanta, Georgia; Herzliya, Israel; London, England and Munich, Germany. Jacada can be reached at www.jacada.com or at 1-800-773-9574.

Jacada Contacts:

Paul Sewell
770-352-1310 ext 383
psewell@jacada.com

and

Carl Nelson
NEI Communications
781-929-9095
cnelson111@comcast.net

and

Manuela Whittaker
IBA – UK PR for Jacada
+44 1780 721 433
mwhittaker@iba-europe.com

This press release contains "forward-looking statements" within the meaning of the Private Securities Litigation Reform Act of 1995, such as statements relating to future financial results and plans for future business development activities, and are prospective. These statements include all statements that are not statements of historical fact and consists of those regarding intent, belief or current expectations of the Company, its directors or its officers with respect to, among other things: (i) the Company’s financing plans; (ii) trends affecting the Company’s financial condition or results of operations; and (iii) the Company’s growth strategy and operating strategy (including the development of its products and services). The words "may," "could," "would," “will,” "believe," "anticipate," "estimate," "expect," "intend," "plan," and similar expressions or variations thereof are intended to identify forward-looking statements. Investors are cautioned that any such forward-looking statements are not guarantees of the future performance and involve risks and uncertainties, many of which are beyond the Company’s ability to control. Actual results may differ materially from those projected in the forward-looking statements as a result of various factors including the performance and continued acceptance of our products, general economic conditions and other Risk Factors specifically identified in our reports filed with the Securities and Exchange Commission. The Company undertakes no obligation to update or revise any forward-looking statement for events or circumstances after the date on which such statement is made.  The Company cannot assess the impact of or the extent to which any single factor or risk, or combination of them, may cause. For a more complete discussion of risk factors, please see the Company's Form 20-F and other Statements filed with the Securities and Exchange Commission.
Jacada is a trademark of Jacada Ltd. All other brands or product names are trademarks of their respective owners.

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