Maginus extends its multi-channel retail and distribution offering to provide full integration for mobile and field-based users

  • Pocket Maginus to deliver real-time mobile functionality for key applications including Sales Force Automation, Sales Order Entry and Stock Availability
  • Real-time access to key applications data to help Pocket Maginus users to avoid duplication of back-office processes
Maginus, the specialist provider of multi-channel solutions for Retail and Distribution organisations, has launched Pocket Maginus – a powerful new PDA-based solution that delivers comprehensive Maginus applications support to mobile and field-based users. Running on the latest PDA devices using the Microsoft Windows Mobile-based Pocket PC operating system, Pocket Maginus particularly targets key retail and distribution applications including sales force automation and sales order entry with real-time stock availability.

By implementing Pocket Maginus across key sales, order entry and service operations, retail and distribution organisations can significantly reduce their duplication of existing back-office processes. For example, this could remove the requirement to re-key sales details taken in the field, customer record updates and service task and activity management updates.

“We’ve introduced Pocket Maginus to support the growing number of organisations in the retail and distribution sectors who increasingly demand real-time access to their core CRM, Financials and Supply Chain data – irrespective of location,” commented Harry Manley, Commercial Director at Maginus. “With Pocket Maginus we can go beyond traditional mobile support by providing mobile and field-based workers with real-time access to their essential operational systems. In practice this can mean helping them to check specific stock levels, giving them the support they need to enter orders whilst in the field, and even provide full access to key customer account, discount and delivery information so that sales staff can book orders with full availability and delivery confirmation while at a customer’s site.

“We’re expecting Pocket Maginus to prove particularly applicable for those businesses who need to take live orders at exhibitions and trade shows, or for agents and distributors who need to check current stock levels or re-order remotely. Whatever the application, retailers and distributors will benefit from Pocket Maginus’ ability to extend their operations into the field and help their mobile staff to respond more quickly,” he continued.

Pocket Maginus’ Sales Force Automation support combines proven Microsoft Outlook features for personal planning and contact management with core Maginus functionality to provide mobile sales staff with a rich layer of sales information. Pocket Maginus enables sales staff to download specific contact information to their PDA and upload changes on demand. Contact details, appointments and trading history can all be made available to help sales staff keep track of existing customer and prospect relationships, providing them with all the tools they need to provide strong customer service.

Enhanced sales support
With stock availability often proving a key issue when closing a sale, Pocket Maginus can provide mobile sales staff with a real-time stock position for any product code that may be held in the local database, read from a bar code or entered manually. Integration with fulfilment operations will also allow sales staff to provide immediate confirmation of promise dates and delivery details. Real-time access to sales order entry data also means that sales staff can optimise their performance by raising quotes and taking orders in real-time either at customer premises, exhibitions, trade shows or on the showroom floor. Once confirmed, fully detailed orders can then be posted in real-time to the Maginus server. All standard Maginus confirmation messages, order reference numbers and bonus points earned can then be confirmed with the customer at the point-of-order.

Pocket Maginus runs on any PDA with the Microsoft Windows Mobile operating system, and connects to the Internet via GPRS to access the dedicated Pocket Maginus Web-Service.

About Maginus:
Maginus solutions enable retail and distribution companies to drive revenue and increase customer satisfaction by providing comprehensive control over multi-channel selling and fulfillment. The company’s integrated suite of powerful CRM, Financials and Supply Chain software helps organisations to market, sell and deliver the products their customers want via a broad range of channels including catalogue and mail order, telesales, the Web, trade counter and store operations. Originally founded in 1972, Originally founded in 1972, Maginus brings over 30 years’ of in-depth customer experience to the retail and distribution sector whilst it’s innovative eXtensible Architecture gives a flexible, customisable technology platform that can adapt to meet changing business requirements. Find out more about the company at 

For more information, please contact:
Cheryl Billson
IBA - PR for Maginus
Tel: 01780 721433

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