top-pile launches its ROI Tool to empower Online Marketers

After extensive market and technical research, top-pile has launched its newly developed ROI Tool. The necessity of such a tool was increasingly identified over the past year when many of the top-pile clients were seeking ways to keep track of different segments of visitors to their web site.

Top-pile's ROI Tool provides comprehensive information across all media employed to bring visitors to a web site. It is the optimal way for Internet Marketers to monitor the results of their online marketing budget allocation and to make sound decisions regarding future marketing spending.

Paddy Bolger CEO of top-pile commented: "The introduction of a sophisticated ROI Tool is another step in top-pile's strategy of being the leading provider of cost effective traffic and traffic monitoring systems to corporates and SMEs."

Using top-pile's ROI Tool companies can at any point produce reports illustrating:

  • The number of visitors coming through to their website and how many are actually converted into sales (Sales Conversion).
  • Which medium referred the visitors and buyers to their website (search engine, ad, pay per click placement etc).
  • How much the cost of each medium employed amounts to and what the effective cost is (Return on Advertising Spent).

Essentially top-pile's ROI tool produces reports which allow advertisers to manage their online marketing more efficiently, assessing the source and quality of traffic, the value of each online medium regarding marketing expenses ultimately enabling them to assess their online campaign and decide on future online marketing tactics.

For further information please contact top-pile at info@top-pile.com or visit www.top-pile.com

Editor's Notes: top-pile is a search engine traffic company with offices in London and New York. It currently has over 1,500 direct clients and a further 3,500 through a network of 700 resellers worldwide. Top-pile's SALSA product is currently delivering over 100 million visitors yearly to clients' web sites through in excess of 500,000 first page positions achieved for its clients in all the major search engines.