Focus on expansion of advanced web analytics solutions

  • Nedstat sells Nedstat Basic to ad pepper media
Nedstat, European leader in website analytics, has sold the activities of its free website analytics solution Nedstat Basic to ad pepper media. Ad pepper is a leading interactive and direct marketing solutions and services provider that is headquartered in Nuremberg, Germany. The sale of Nedstat Basic allows Nedstat to focus on the expansion of its advanced website analytics products.

The transaction price consists of € 3 million in cash plus a limited earn-out component. This significantly strengthens Nedstat’s equity and cash position.

Nedstat Basic was Nedstat’s first product when the company started in 1996. The free service has always been popular with homepage owners. Throughout the years its functionality and usability have been continuously improved and the number of users has consistently grown. Today, Nedstat Basic is actively used by more than 600,000 homepage owners on more than 1 million non-commercial websites around the world.

The company Nedstat, however, has always had a stronger focus on its advanced website analytics solutions for businesses and organizations. The growth of Nedstat’s organization and revenues has mainly been in this part of its business. Today, more than 10,000 businesses and organizations use one of Nedstat’s paid web analytics products, Sitestat or Nedstat Pro. The sale of Nedstat Basic will allow the company to further increase investment in its core business and accelerate its European expansion.

Ad pepper media has ambitious plans to develop Nedstat Basic further into a next generation solution. It intends to rebrand Nedstat Basic and focus on ongoing technology and feature enhancements for the users.

“This transaction is positive for all involved, in particular the users of our products”, says Michael Kinsbergen, CEO of Nedstat. “Nedstat Basic users will benefit because ad pepper has a firm commitment to further develop the product in the coming years. It fits with their core business which allows them to put more resources into the service than we can. Our Sitestat and Nedstat Pro customers will profit as well because Nedstat will focus all its resources on professional web analytics.”

Ulrich Schmidt, CEO of ad pepper media says: “We are proud to have acquired this wonderful product with its impressive active user base. Our objective is to carefully listen to our users and continuously develop new features that make Nedstat Basic a better solution for them. The first addition to the product is already scheduled.”

About Nedstat B.V.
Nedstat is European market leader in website analytics.

The Nedstat products and services enable users to improve the effectiveness and profitability of their online communication and business. Nedstat aims to make website analytics straightforward and accessible. Therefore, products are easy to use, reports are clear and fast to access and support is personal and high quality.

Nedstat employs 120 people in the Netherlands, Belgium, France, Germany and the United Kingdom.

The customer list includes many renowned and international organizations like Danone, Electrabel, Ernst & Young, ING, Marks & Spencer, Renault, T-Mobile and Thomas Cook as well as numerous government and not-for-profit organizations.

About ad pepper media
Ad pepper media is an international interactive media and direct marketing solutions and services provider currently operating 15 branch offices in 10 European countries and the United States whilst also marketing its services in more than 40 countries.

Thanks to state-of the art-technology, ad pepper media links thousands of small, medium-sized and large websites to make up a premium quality advertising network which has global coverage and specifically addresses the relevant target groups.

Besides being represented in regional, national and international marketing, the website partners receive a variety of other important products and services, such as adserving, traffic analysis and performance optimization, which are offered by ad pepper and its associated companies, adapted to the local conditions in every case.

The shares of ad pepper media are listed in the Prime Standard of the German Stock Exchange in Frankfurt (Security Identification Number: 940 883)

Note for the editors, not for publication. For further information, please contact:

Nedstat BV
Michael Kinsbergen, phone +31 (0)20 519 5400 or e-mail . For more information about Nedstat, go to

Ad pepper media International N.V.
Public relations, phone +49 (0)911/ 929 057-0 or e-mail For more iformation about ad pepper media, go to