Pindar’s Agility simplifies catalogue production for France Loisirs

  • Agility v2.2 will be showcased at VAD-Expo, the distance selling and direct marketing exhibition, from 11-13th October at Lille, France.

Pindar’s Agility v2.2 has been chosen by leading French mail order bookseller company France Loisirs, part of Bertelsmann Group, to simplify its complex catalogue production processes, which saves both time and money.

Agility v2.2 makes it easy to collate, co-ordinate and manage content-rich information in a centralised place. Its user-friendly Java interface provides an open architecture which can be customised to support individual work flow processes, and works with existing management information systems.

Pindar’s Agility allows the full management of product information and automates complex workflows between product managers and marketing teams. The accurate data can then be easily used to output a catalogue in multiple languages, for online requirements, or stored and accessed for future production needs.

Eric Quintelier at France Loisirs said, “The introduction of Agility software has greatly helped us to automate catalogue production tasks, allowing us to focus our efforts getting the marketing and sales processes right."

Martyn Brougham, at Pindar said, “France Loisirs’ decision to choose Agility v2.2 demonstrates the software’s ability to deliver a data management solution which smoothes out and speeds up the process of catalogue production, in a multi-lingual environment. Its advanced features facilitate easier sharing of information from a single content source, making catalogue production simpler and more cost-effective, fully supporting France Loisirs marketing initiatives and pursuit of sales.”

Flexible content management solutions are critical for multi-national businesses that depend on the effective and timely publishing of their product information. Agility v2.2 is the latest release of Pindar’s powerful, full-featured content management solutions, which have enabled more than 70 companies around the world to take advantage of greater publishing opportunities through print and electronic channels.

About Pindar (www.pindar.com)
Pindar is a publishing solutions specialist working within chosen markets, with particular emphasis placed on data gathering, data preparation and data management on behalf of its customers. Services include design, digital photography, page building, content management, e-commerce websites, cartography, mailing and fulfilment. Print capabilities span digital, sheet-fed and web. Software products, CMS and Agility, offer cataloguers more opportunities for smarter marketing strategies, improved sales and increased revenue.

For more information on Pindar, phone 0800 169 2678 or +44 (0) 1723 581581 or email us at contactus@pindar.com 

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