TRAVEL TECHNOLOGY SHOW LAUNCHES ZEITGEIST SEMINAR SESSIONS
January 23rd 2007 -
- Travel Technology Show, Earls Court 2, London, February 13-14th, 2007
The Travel Technology Show is premiering a series of exciting 'zeitgeist' seminar sessions at next month's event, which takes place from February 13-14th at London's Earls Court 2. The sessions, which have been produced in association with Travolution magazine, will investigate the impact of the Internet on the travel industry and forecast how this is likely to evolve over the coming years.
"Over the last ten years, the Internet has made the biggest single impact on the way we search, choose, book and enjoy both business and leisure travel in the UK," said event director Neil Simpson. "Our four zeitgeist sessions have been created to demystify the buzz words and threats associated with doing business online, as well as highlighting the opportunities and benefits it offers to travel professionals. We are confident these sessions will be both insightful and inspirational for our delegates."
The four sessions are entitled Meta Search Engines and Online Travel Agencies, Zeitgeist Design and Usability, Zeitgeist Marketing on the Web and Web 2.0 and the Future for Online Travel.
Tim Walters, Director for marketing and strategy, Fatwire Software, is hosting the Zeitgeist Design and Usability session. He explained: "The fact is this: most travel web sites suck. One recent expert analysis found that 97 per cent fail to achieve a passing grade. A sorry state of affairs, but it only gets worse. Consumers are now demanding 'second-generation' sites that are customer-centric - i.e. sites that anticipate their individual needs and offer a 'persuasive user experience'. My session will show how travel companies can meet this demand, and what processes and technology solutions will allow them to create second-generation customer-centric sites that provide a competitive advantage." Teddie Cowell from Neutralise is planning to enlighten delegates on Zeitgeist Marketing on the Web: "Our presentation will review a decade of growth in the online marketing industry and discuss the ideas that currently dominate zeitgeist marketing on the web - where they've come from and where they are going. In particular, we'll be looking at the long-term trends and how travel businesses can achieve long-term value from their search marketing campaigns."
Seminar attendees will be able to hear comment, opinion, tips and advice from other high profile, high quality speakers, including Daniel Robb, travel market manager, Google; Simon Ferguson, publishing director, Travolution; Alan Josephs, managing director of ebookers; Kevin Eyres, managing director, Sidestep Europe and Kenny Picken of Traveltek.
Travel Technology Show seminar tickets can be bought in advance online at www.traveltechnologyshow.com
for GBP 40 per session, a GBP 10 reduction on tickets purchased at the show.
3072 visitors attended the Travel Technology Show in 2006, an increase 23 per cent from the previous year.
2e Systems GmbH; AffiliateFuture.co.uk; Amadeus India (P) Ltd; Amadeus UK; Anite Travel Systems; Anteeo Solutions Ltd; AO International; Atolis; Bewotec; Blue Star; Bluesky Travel Systems; Car Trawler; Codegen Ltd; Communigator; Communicator Corp; Comtec Europe; Cornerstone Info Systems; CSI Media; Datalex; Dolphin Dynamics; DPMC; Emailcenter Uk Ltd; Etelligent; Ezrez; Fredhopper; GoQuo; Globetrack; Global Collect Services B.V; Hitchhiker/Gateway; Hypertech Solutions; IGM Web; IMX; Intuitive Systems; ISO Travel Solutions; Kelworth Ltd; Lastminute; Lennoc Flight Intelligence ;
Mach Associates; Mayos; Metafour; Modcomp; Multicom; MultiMap.com; Nedstat; Netviewer; Navitas Solutions; Netizen Digital; Open Destinations; OpenJaw Tech; P&P Associates; Partners Software; Pharos Datacom; Postcode Anywhere; Powersoft ; Pro Con Solution; Pro Eq Ltd; QuadLabs; RateGain; Redsky IT; Rescompany Systems Ltd; Resgateway; RWA; Sapphire Systems; Softwire Technology; Telme; Teletext Ltd; Top Dog Developments; Tourplan; Trailstream; TravelstoreMaker.com; Travel Automation; Travel Options; Traveltek; TravelTainment (UK) Ltd; Travel Technology Systems; Travelize; The Vertical Group; Web Applications UK Ltd; Worldspan; XYKA; Travelmole; Swift Pass; Travel Weekly; TravolutionPress and visitors can register free at www.traveltechnologyshow.comNote to editors:
The Travel Technology Show is organised by Centaur Exhibitions. They also organise 28 exhibitions worldwide. For more information:
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