Global Leaders from the Pharmaceutical Industry lined up to speak at the forthcoming Eye for Pharma Forecasting Summit USA

• Underlines that Forecasting is now THE key to decision making and business strategy formulation in the Global Pharmaceutical Industry
• Overcoming the Forecasting Challenges will be the central theme to the summit
• The most Senior Forecasting executives from world leading companies such as Novartis, Eli Lilly and Nycomed will be taking part

The EyeforPharma Forecasting Excellence Summit USA 2007 will take place at Boston, October 25th-26th 2007

18th July 2007 London, EyeforPharma, world leader in organizing events and providing business information for the Pharmaceutical Industry, has announced that a star studded Speaker list has been lined up from the Leading Global Companies in the Pharmaceutical Industry to speak at this year’s Pharma Forecasting Excellence Summit USA 2007. The event will be geared towards the positioning of Forecasting as central to the decision making and business strategies of Major Pharma Companies.

Each speaker is a foremost Forecasting expert from the world of Pharmaceuticals in their own right and brings a wealth of insight, experience and guaranteed success to the Summit.

Speakers such as Lars Nordmann, Director of Forecasting at Organon, Graham Clarke CEO at Immunobiology and Stefano Malvolti, Global Head of Forecasting at Novartis among others will be taking part to provide direction in overcoming the forecasting challenge. In addition they will provide insight in instructing what methods and processes are at play in conquering the issues of predicting the future.

_{Other key note speakers will include}

• _{Bob Draper, Pre-Submission Forecasting Director, Eli lilly}
• _{Sanjiv Sharma, VP - Commercial Affairs, Nicox pharma}
• _{Etienne Adriansen, Director of Strategic Planning and Portfolio, Nycomed}
• _{Eric Rambeaux, VP - Business Strategy & Portfolio, Solvay}
• _{Art Cook, Principal, ZS Associates}
• _{Nic Talbot-Watt, Director of Forecasting, GE Healthcare}
• _{Zinta Krumins, Managing Director, Boehringer-Ingelheim}

_{Plus many more}

This year’s summit will address the issues of how to deliver unique insights on how Big Pharma companies are combining innovative strategies with basic models for competitive edge and each attendee will be provided with a roadmap for developing forecasting excellence.

Aimed at senior marketing, research and forecasting executives, the 3 day summit will cover such topics as-

How to align new product forecasts at both HQ and affiliate level

Understand Medicare Part D and gauge its effect

Incorporate marketing research and pricing analysis

Forecast emerging markets and therapy areas

Up to the minute forecasting methods and practices, demand planning, financial modeling, enterprise forecasting, understanding modeling uncertainty, in-market forecasting, new product forecasting and long term perspectives on pharma markets.

For further information visit www.eyeforpharma.com/forecastingusa07

Registrations are now open which offers a $400 discount if participants want to register early on a register now, pay later basis


<sub>About EyeforPharma
Eyeforpharma is a global pharmaceutical business strategy information provider with a highly reputable and worldwide presence in the Pharma industry. It is renowned for producing top level conferences that attract the highest level of speakers to deliver presentations on cutting edge pharmaceutical business strategies. We provide business intelligence and analysis online at www.eyeforpharma.com and through an email briefing twice a month. Eyeforpharma also has a very strong foothold in the European, US and Japanese markets.

Media contact
Richard Bracchi
Global Events Director
eyeforpharma
Advisory Board Member: FORESIGHT- The International Journal of Applied Forecasting
T: +44 (0) 20 7375 7203
toll free US: 1 800 814 3459 x 274
Email: richard@eyeforpharma.com</sub>

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