EYEFORPHARMA DELIVERS TACTICS TO INCREASE ONLINE ROI WITH BIG PHARMA STRATEGY REVEALED AT FORTHCOMING SUMMIT

  • 2nd e-Communications and Online Marketing 2007 for Pharma Summit to be held in Philadelphia Convention Centre, November 12th - 13th
  • E-marketing Web 2.0 links web technology to the bottom line through the latest advanced strategies and methods
  • Leading speakers such as Simon Goldberg, Director, Electronic Communications, Abbott; John Fish, Sr. Director, Innovation Solutions, talk of the benefits of Physician Relationship Marketing and e-Detailing Innovation.

14th August 2007 - London - In the rush to gain Share of Voice by increasing the frequency and reach of sales calls, pharmaceutical companies may have lost sight of the value that the "detail person" has given to physicians in past years.

The declining sales force return on investment may signal that a significant adjustment will take place in how Pharma companies market and sell their products to physicians. Many experts believe that areas such as e-Detailing and e-Promotion fit the bill for a solution to declining physician marketing ROI.

EyeforPharma, world renowned leader in providing business strategy information and conferences for the Pharmaceutical Industry has announced dates for the 2nd e-Communications and Online marketing 2007 Summit which will address such issues and provide a greater insight into how to take advantage of the new tools available through an impressive list of expert speakers.

The event promises to give key understanding of the importance of e-strategies as part of a broader cross channel integrated marketing strategy.

EyeforPharma brings together all the latest online developments and strategies to improve ROI such as:

Physician Relationship Marketing: Attendees will hear a strategic approach to e-Detailing as a complimentary component of an integrated physician relationship marketing campaign.

Create e-Dialog with your customers: How to create genuine two-way interactions with physicians to meet their needs and exceed their expectations.

Examine the most effective metrics: To evaluate, monitor and interpret an online marketing campaign.

Web 2.0: Monitor and interpret user-generated content from social networks, blogs and forums to enhance your marketing strategy.

Pharma e-Marketing 2.0: Participants will understand how to harness and interpret the power of social media to ensure your brand leads the way.

Key speakers include Simon Goldberg, Director, Electronic Communications, Abbott; John Fish, Sr. Director, IS, AstraZeneca; Christoph Ferse, Global e-Marketing Director, Bayer Healthcare. For further information visit http://www.eyeforpharma.com/ecomm2007/

About EyeforPharma
EyeforPharma is a global pharmaceutical business strategy information provider with a highly reputable and worldwide presence in the Pharma industry. It is renowned for producing top level conferences that attract the highest level of speakers to deliver presentations on cutting edge pharmaceutical business strategies. It provides business intelligence and analysis online at www.eyeforpharma.com and through an email briefing twice a month. EyeforPharma also has a very strong foothold in the European, US and Japanese markets.

Media Contact:
Ed Harris
Conference Director
Email: eharris@eyeforpharma.com
T:    +44 (0) 2073757173
 F: +44 (0) 2073757576

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