16th August 2007, London - EyeforPharma, world renowned leader in providing business strategy information and conferences for the Pharmaceutical Industry has launched an innovative social networking Web 2.0 site to support the 2nd e-Communications and Online Marketing 2007 Summit which will take place in Philadelphia Convention Center November 12th-13th 2007.
The site, which is accessible from http://www.eyeforpharma.com/ecomm2007/, connects like-minded senior-level Pharma people, so they can share ideas and discuss trends in the run up to our interactive event, and supports key elements associated with the Summit.
The site has been developed to highlight the importance of Web 2.0 in monitoring and interpreting user-generated content from social networks, blogs and forums to enhance marketing strategy.
At the event key speakers such as Simon Goldberg, Director, Electronic Communications, Abbott; Preeti Pinto, Sr. Director, Head of Promotional Regulatory Affairs, AstraZeneca; Christoph Ferse, Global eMarketing Director, Bayer Healthcare, will discuss and provide insights into the latest developments in online marketing tools and strategies.
These include Physician Relationship Marketing, Consumer e-Marketing Excellence and e-Diolog as a way of increasing ROI from Consumer and Physician Marketing.
In addition the summit will analyse and examine the most effective metrics to evaluate, monitor and interpret an online marketing campaign.
For further information visit http://www.eyeforpharma.com/ecomm2007/
EyeforPharma is a global pharmaceutical business strategy information provider with a highly reputable and worldwide presence in the Pharma industry. It is renowned for producing top level conferences that attract the highest level of speakers to deliver presentations on cutting edge pharmaceutical business strategies. It provides business intelligence and analysis online at www.eyeforpharma.com and through an email briefing twice a month. EyeforPharma also has a very strong foothold in the European, US and Japanese markets.
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