More than 90 per cent of Pharma companies in the US and 80 per cent in Europe are thinking about or already implementing Physician-Centric service models.

• EyeforPharma launches new live webinar aimed at Re-Engineering Physician Relationship models
• Features NEW research on Physicians' experience preferences and Sales Force ratings
• Takes place 26th September 2007 11.00 EST / 17.00 CET

3rd September 2007, London - Physicians today want a new set of experiences from Pharma, an integrated mix that includes patient support, educational programs and practice management services, as well as effective representative interactions.

The vast majority of companies recognise the need to transition to a service model that meets physicians' new expectations. But most still struggle with how to move from traditional sales approaches to a Physician-entric orientation. EyeforPharma, world renowned leader in providing business strategy information and conferences for the Pharmaceutical Industry has announced an all NEW webinar called 'Re-Engineering Physician Relationships: Putting the new service model into action.

The webinar will feature new research conducted with Physicians to understand exactly what doctors want, what changes are they seeing in the Pharma market and who is not delivering. Expert help will also be given on how to transition to a successful Physician-Centric model.

Key speakers include:

• Andrew Brana, Senior Global Consultant, Sales Performance Optimisation, TNS Healthcare
• Simon Roberts, Strategic Partnerships/Market Access, Roche
• Tobias Weizel, Sales & Marketing Effectiveness, Amgen
• Gregg Ciarelli, Executive Director - Sales Administration, Boehringer Ingelheim
• Brad Fackler, Executive Vice President of Commercial Operations, Sucampo Pharmaceuticals

The webinar will be of particular interest where companies are already thinking about or already implementing Physician-Centric Service Model. Attendees will discover what changes doctors are reporting in their rep interactions, learn which sales forces doctors say deliver the best experiences and understand how to create a successful Physician-Centric model.

The webinar will take place 26th September 2007 - 11.00 EST / 17.00 CET

For more information visit www.eyeforpharma.com/virtual/salesmodel/

<sub>About EyeforPharma
Eyeforpharma is a global  pharmaceutical business strategy information provider with a highly reputable and worldwide presence in the Pharma industry. It is renowned for producing top level conferences that attract the highest level of speakers to deliver presentations on cutting edge pharmaceutical business strategies. We provide business intelligence and analysis online at www.eyeforpharma.com and through an email briefing twice a month. Eyeforpharma also has a very strong foothold in the European, US and Japanese markets.

Media contact:
Richard Bracchi
Global Events Director
EyeforPharma
T: +44 (0) 2073757203
F: +44 (0) 2073757576
Email: richard@eyeforpharma.com</sub>

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