Clash-Media helps DLG achieve conversion rates of up to 46 per cent

  • Targeted and profiled lists dramatically improve conversion rates
  • Quick turnaround and high volumes of leads ensure targets are met
  • Clash-Media's creative advice ensures emails are delivered 

London, UK - 22 October, 2007 - Clash-Media, the UK's leading online lead generation company, has announced a major agreement with data owner DLG, who continues to build its pioneering UK consumer marketing data hub with major partners such as Friends Reunited. DLG has included email campaigns featuring Clash-Media's unique non-incentivised, fully opted-in lead and data network to its already successful collection methods of online, postal and telephone marketing and so far is benefiting from conversion rates of up to 46 per cent.  

DLG specialises in targeted consumer data, which it collects through its consumer lifestyle surveys. The DLG data-hub combines millions of volunteered lifestyle responses from many sources - data which DLG then selects to fit its clients' specific requirements. DLG approached Clash-Media to bolster its email data collection, and it now rents data from Clash-Media on a Cost-Per-Action (CPA) basis. Clash-Media compiles its lists from its lead and data network and combines this with a 4-stage data cleansing process which produces higher quality leads and a far higher conversion rate. DLG now sends out roughly two email campaigns per month and is also integrated into Clash-Media’s landing page, which provides it with ongoing marketing activity.

"Clash-Media is a key part of the volume of online data we receive," commented Richard Webster, Group Communications Director, DLG. "Not only does it provide comprehensive lists of fresh data every time we send out a mailing, it listens to our targets and provides the amount of leads we need quickly - and the data converts positively. The guys at Clash-Media also ensure our emails make it through the stringent junk-mail barriers. They give advice on email subject lines and tags, so that as many emails as possible actually reach the recipients."

"Our main goal with a DLG campaign is to ensure it meets targets quickly, and with valuable data," commented Simon Wacjenberg, CEO, Clash-Media. "This means not only ensuring the emails are sent to a valid list, but also that they are not sucked into junk filters. Deliverability is a huge issue in email marketing, and we try to make sure our clients are getting the highest deliverability possible on their emails by offering the best advice we can. Something as simple as not using the words 'free' or 'win' in the subject line, or not having too many images in the copy, can make the difference between an email being delivered, and an email being lost."

"We are very happy with the results we are achieving with Clash-Media," Richard Webster, DLG continued. "The campaigns always generate quality leads with excellent conversion rates - and are very cost effective. Working closely with executives at Clash-Media on the creative side of things boosts our email success even further and keeps us going back. We look forward to continuing our success with Clash-Media in future marketing campaigns."

About DLG:
DLG has created the UK's leading consumer marketing information hub, providing the most extensive and highly targeted access to consumers across all direct channels. DLG works with a variety of customers, supplying, collecting and analysing data for organisations such as Oxfam, Friends Reunited and Hastings Direct. For more information visit: www.dlg.co.uk

About Clash-Media:
Clash-Media is a leading performance-based marketing company with technology that connects marketers to consumers through its lead generation and affiliate networks. Clash-Media generates leads via a network of proprietary sites and relationships with leading publishers. It uses a variety of online marketing strategies including search engine optimisation, email marketing and display advertising to obtain qualified leads for businesses.

Additional information is available at www.clash-media.com
 
Louise Sambells
IBA - PR for Clash-Media
Tel: 01780 721 433
Email: lsambells@iba-europe.com

Diana Herriott
Affiliate Marketing Director, Clash-Media
Tel: 020 7096 1963
Email: diana@clash-media.com

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