Clash-Media, a leading global data marketing company, has appointed John Clark as its Director of List Management, to supervise and expand the List Management division of the business. His main focus at Clash-Media will be to develop and run the List Management Platform, which will combine with Clash-Media's world class Lead Generation services to create premium inventories for Clash-Media's diverse range of clients.
John Clark joins Clash-Media from leading mailing company admix-interactive, and has nine years experience in the field of online media. Prior to his position at admix-interactive, John Clark founded One-to-One Match, an online dating service, and Alchemy DMS, an online marketing services and List Management firm. Clash-Media offers a complete data marketing package to clients in a wide range of sectors, across the US and Europe and John Clark will work with a number of list owners to use its advanced technology to provide highly targeted, high quality inventories in almost any sector, no matter how specialized.
John Clark, Director of List Management: "Online marketing is growing rapidly and Clash-Media's innovative ideas and advanced technology puts it in an ideal position to exploit this growth. Our new List Management Platform will provide clients with highly targeted lists in any sector they choose - in fact, the more unique the inventory, the better. We are able to qualify the data in that list and make it extremely valuable to the client - the cleanest inventories obviously hold the most value, and that is exactly what the List Management Platform will offer."
"John Clark is an excellent addition to the Clash-Media team," commented Christopher Petix, President, Clash-Media, US. "We have some ambitious goals for the List Management Platform - we are aiming to achieve $2.5 million in the first year from List Management alone - and Clash-Media has the advantage of offering both Lead Generation and List Management - most companies only offer one of these services. With John's expertise and nine years' industry experience we can reach our immediate targets and he will be vital in helping us to expand this area of the business by 25-30 per cent over the next three years."
Clash-Media is a leading performance-based marketing company with technology that connects marketers to consumers through its lead generation and affiliate networks. Clash-Media generates leads via a network of proprietary sites and relationships with leading publishers. It uses a variety of online marketing strategies including search engine optimisation, email marketing and display advertising to obtain qualified leads for businesses.
Additional information is available at www.clash-media.com
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