Clash-Media launches powerful new Digital Marketing solution for Financial Services organisations

  • Delivers timely, targeted and fully profiled online customer leads to dramatically improve conversion rates
  • Follows successful campaigns for Firstplus, MBNA and Ocean Finance

Clash-Media, the UK’s leading Online Lead Generation organisation, has launched a powerful new digital marketing solution specifically for financial service companies. For the first time it will enable banking and finance organisations to access highly measurable direct marketing, which delivers high volumes of quality leads via Clash-Media’s Lead and Data Network. Online Lead Generation campaigns provide hot leads that can be rapidly converted, giving financial organisations a significant competitive advange in a fast-paced industry. Clash-Media currently manages regular campaigns for leading financial organisations including Firstplus, MBNA and Ocean Finance.

Clash-Media’s campaigns are developed based on the demographics and characteristics of the people its clients would most like to target. These are then displayed via Clash-Media’s Lead and Data Network – which comprises over 500 Websites and publishers including GMTV, Tiscali and Myspace. Clash-Media then uses leading-edge technology to verify and cleanse the leads, which are delivered directly to the financial organisation. The speed of turnaround in combination with the quality of the leads, means businesses are more likely to have successful conversions.

“Over the last few months, there has been a growing demand from finance companies looking to expand on their online marketing techniques and exploit every opportunity – which is why we have developed this service,” commented Diana Herriott, Marketing Director for Clash-Media.

“While pay per click and key word searches are often very successful, many companies are finding that it can become a very expensive way of generating interest in a brand. The advantage of Online Lead Generation is that companies can qualify a set of leads before they have even paid for them. For example, a company may only want to target a certain demographic of people based on how much they earn per year, and because we have a fully opted-in lead process and strict verification procedures it enables us to do just that and produce the highest quality of leads for the client.”

Clash-Media adds to its one million-plus database of consumer leads at a rate of 200,000 per month, all of whom fully opt-in, and have provided detailed profiles on their interests. Clash-Media’s key accounts currently include Whiskas, Toyota, Cheapflights, AXA and Orange.

About Clash-Media:
Clash-Media is a leading performance-based marketing company with technology that connects marketers to consumers through its lead generation and affiliate networks. Clash-Media generates leads via a network of proprietary sites and relationships with leading publishers. It uses a variety of online marketing strategies including search engine optimisation, email marketing and display advertising to obtain qualified leads for businesses.

Additional information is available at www.clash-media.com

Louise Sambells
IBA - PR for Clash-Media
Tel: 01780 721 433
Email: lsambells@iba-europe.com

Diana Herriott
Affiliate Marketing Director, Clash-Media
Tel: 020 7096 1963
Email: diana@clash-media.com

Issuers of news releases, not Targetwire, are solely responsible for the accuracy of the content.