Agnitio wins Bayer Schering Pharma contract in Europe

Bayer Schering Pharma has selected the Agnitio Closed-Loop Marketing Software Suite for several key brands on the European market.

Agnitio is an international CLM software developer providing their clients in both Europe and the US with an "end-to-end solution" covering the strategic and the content requirements of any CLM project. This includes CRM integration with leading system providers.

Using Agnitio's CLM Software Suite will enable each Bayer Schering sales representative to engage their clients in a more interactive and personalized way - thus creating a more dynamic dialogue and a greater impact.

The cooperation between Bayer Schering Pharma and Agnitio set out to differentiate several of Bayer Schering Pharma's key brands in the portfolio from the competition - thus sustaining and increasing the awareness of treatments that has proven to be some of the most effective ones within their categories.

Morten Hjelmsø, CEO of Agnitio, is looking forward to the cooperation with Bayer Schering Pharma:

"These projects show what Closed-Loop Marketing is all about! Campaigns implemented in our closed-loop marketing system will allow companies to create a greater impact and increase the awareness of their drug's key benefits. Every campaign can easily be adapted to individual needs and will allow companies to develop and monitor strategic campaigns based on inputs from sales reps and customer behavior."

_{About Agnitio:
Agnitio is one of the leading suppliers of Closed-Loop Marketing software to pharmaceutical companies.}

_{The advantage of Agnitio's Closed-Loop Marketing solution is that it helps companies to close the loop. The Agnitio CLM Software Suite automatically gathers information from every sales meeting - and integrates it with the latest data from any CRM system, enabling every sales representative to give customized 1:1 presentations using features such as 3D simulations, animated illustrations and intuitive navigation. All on a laptop or tablet pc.}

_{Agnitio has developed and implemented sales tools for major companies since the beginning of the 1990s. In 1996, Agnitio began to develop solutions for medical companies and the hearing aid industry. Based on experience gathered from these two sectors, Agnitio began to develop sales and marketing tools for the pharmaceutical industry, where the ability to explain complex and scientific topics is the key to success.}

_{For more information:
Visit Agnitio's website: www.agnitio.com}

_{Contact Agnitio's Marketing Director, Anders Sølgaard: as@agnitio.com or +45 70 23 23 12}

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