Localized Web Strategy for Global Manufacturer

  • Mediasurface (UK, AIM: MSR), Europe's leading content management solution provider, announce Morello deal to deliver shared content to multiple local websites in native languages for Swedish based, global manufacturer AP&T. This marks the latest Morello deal to come out of the Nordic office

7th February 2008, Mediasurface - Europe's leading content management solution provider have today announced a new business contract with global manufacturer Automation, Press and Tooling, AP&T. The deal will deliver Morello, Mediasurface's enterprise web content management solution (WCM) to run and manage AP&T's international websites providing real-time translation for all six company websites. Sold out of the Mediasurface Nordic office, AP&T plan to launch the main website May 2008.

Based in Sweden, AP&T manufactures and markets automation, presses, tools and complete production lines for the global sheet metal and tube forming industry. With a sales presence in twenty countries worldwide, AP&T relies heavily on the web for new business. However the website was suffering as a protracted workflow meant content passed from the Production division to marketing to translation and finally back to marketing for signoff. Using the flexibility of Morello WCM , AP&T will benefit from a single content repository, serving to www.apt.se and five remaining websites where it will automatically translate to the local language at the point of publishing.  In doing so, AP&T expect Morello to help make substantial savings in both cost and time.

Per Josefsson, Marketing Director, Automation, Press and Tooling, AP&T explains:

"Our belief is that all media should be digitalized so we can better service our customers, but inefficiencies in an overly complex and inflexible website meant content and translation workflow had become a barrier to this. We looked for a solution where we could make instant updates that automatically translated and was sufficiently user friendly that our production division and marketing team could both use it. The first time we saw Morello we knew it was the right solution."

Initially attracted to the 'store once, publish anywhere' aspect of Morello, Per realized that his staff would benefit from the easy to use interface that allows direct entry content authoring from other departments within a branded template. Whilst control remains with the Marketing department for final signoff, Per is looking forward to releasing further contribution rights to staff around other areas of the business as more sites go live.

The main website www.apt.se is scheduled to go live in May, and the flexibility of Morello's single store content repository will enable AP&T to launch their remaining localized websites in record time, using shared content and Morello Instant Site to populate and build the websites simultaneously. AP&T will also be able to use these features for their planned intranets and extranets which will follow on as the web project concludes.

"AP&T will enjoy the full benefit of Morello, using it to deliver multiple, fully branded, diverse language websites from shared content which remains in marketing's control. They have a progressive attitude towards all their IT strategy and we are delighted that Morello will be able to assist them in their ambitions to become a fully digitalized operation," comments Christer Alkesten, Regional Sales Director at Mediasurface Nordics.

About AP&T
AP&T designs, manufactures and markets automation, presses, tools and complete production lines for the sheet metal and tube forming industry. We are experts in forming technology and automated processes, and we deliver complete production systems where we assume complete supplier responsibility - a concept which we call One Responsible Partner®.

Our customers consist of subcontractors in the automotive, domestic appliances and indoor climate businesses, and we offer an extensive range of products that are useful for many other metal forming companies. We are present in over 20 countries, either with our own companies or through agents. Customers include Daimler, Electrolux, Honeywell, Kawasaki and Whirlpool.

About Mediasurface
Mediasurface is a global provider of web content management solutions allowing businesses to easily manage their internet, intranet and extranet websites. Mediasurface solutions power sophisticated, content-driven websites ranging from Global 1000 companies to thousands of sites for medium and smaller businesses. Familiar, easy-to-use interfaces deliver unrivaled content management and enterprise search capabilities.

Morello is an enterprise solution that has changed the face of content management and is used to power sophisticated intranets, extranets, websites and other digital channels for Global 1000 companies.

Immediacy is an intuitive website and intranet management solution for the connected enterprise that makes it easy for anyone to create and maintain high quality websites.

Pepperio is a one-stop-shop package for SMEs exclusively offered by Mediasurface's network of accredited Pepperio partners, allowing smaller businesses to easily run professionally designed websites for a low fixed monthly fee.

Mediasurface operates through wholly owned subsidiaries and partners across Europe, USA and AsiaPacific. www.mediasurface.com

Except for the historical information contained herein, the matters discussed in this news release include forward-looking statements that may involve a number of risks and uncertainties. Actual results may vary significantly based upon a number of factors including, but not limited to, risks in product and technology development, market acceptance of new products and continuing product conditions, both here and abroad, release and sales of new products by strategic resellers and customers, and other risk factors detailed in the Company's most recent annual report and other filings with the AIM.

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