The mobile phone has already begun to be considered the most effective new advertising medium to directly target a specific objective public via sms and mms campaigns. At a time when the mobile industry is evolving at an unstoppable pace, arises a new tool: the mobile video call. With the recent drop in audience figures for conventional media the advertising sector can now count on Video Call push services as one of the most effective communication mediums.
Froggie, (www.froggie-mm.com) a Seville based company specialising in mobile marketing is the pioneer of this new advertising tool, in which the consumer's mobile receives a call that plays a video advertisement on their phone. The information that we are accustomed to receiving via television has taken a new form. Using the Video Call push tool, advertisements directly hit the advertiser's target public, maximising the level of attention and of response, and thus also the ROI of the promotion. Tom Horsey, Managing Director of Froggie, emphasises that "this tool takes interaction between the recipient of an advertisement and the advertiser to a new level. As well as playing out an advertisement, by incorporating a menu of options into the Video Call push service, it is possible to communicate with the user to receive feedback about the promoted product and even to give them the opportunity to purchase the item whilst still on the call."
About Froggie S.L.
Froggie S.L., founded over 7 years ago, is today one of the most solid and best positioned companies in the mobile marketing and interactive advertising sectors, and is now one of the main white label providers of mobile marketing solutions in Southern Europe. It has situated itself as a leader in its sector thanks to its pioneering, enterprising, and innovative character, with an experience and strategic vision that makes it the perfect associate for companies that seek to take advantage of the possibilities that mobile phones can offer. Through its extensive catalogue of mobile services and, supported by a deep experience in the mobile marketing, they offer its clients an exclusive opportunity to improve their competitive edge, whatever the sector in which it work. Froggie's client portfolio includes publishing houses, mobile content developers, television media, radio stations, Internet portals, mobile marketing and advertising agencies as well as general entertainment service providers, with annual invoicing of approximately 6 million euros. The company's head office is in Seville with an ancillary office in Buenos Aires. For more information please visit www.froggie-mm.com
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