London, UK, 7 April 2008 - Clash-Media, the UK's leading Online Lead Generation Company, has announced the rapid take up of its digital marketing services from some of the world's leading car manufacturers. Clash-Media has developed a series of bespoke Online Lead Generation campaigns for car brands including Seat, Mitsubishi, Volkswagen and Citroen - to provide them with large volumes of new and targeted consumer sales leads. Clash-Media has already generated over 1,500 new leads for these companies, with further campaigns in place for the coming months.
The surge of automotive brands taking up Online Lead Generation highlights the growing trend of more and more companies utilising this new digital marketing technique as part of their overall marketing strategies.
Clash-Media designs online banners and adverts offering consumers the chance to receive a free test drive, for example. These are hosted on Clash-Media's Lead and Data Network of over 500 publishers and websites - including GMTV, Tiscali and MySpace. Users are then directed through a sales path and encouraged to provide detailed information about their interests - which results in them being sent a brochure for the relevant car make and model. Clash-Media uses its unique data cleansing processes to verify and cleanse the leads, so that only the most relevant are passed on to their clients' sales teams to follow up.
"Car manufacturers engage in complex marketing and advertising campaigns using a variety of different media, however their direct marketing activities often don't have a measurable impact on the sales process," commented Luke Pursey, UK Managing Director for Clash-Media. "Online Lead Generation is one of the newest forms of direct digital marketing, and because of its measurability and speed companies can receive high volumes of hot leads very quickly.
"Car brands, for example, are often marketed for a specific lifestyle so the ability to target online campaigns is becoming more and more important. Online Lead Generation enables this level of targeting and because of our stringent data cleansing processes we are able to only pass on the most relevant sales leads," Luke Pursey continued.
Clash-Media currently adds to its one million-plus database of consumer leads at a rate of 200,000 per month, all of whom fully opt-in and have provided detailed profiles on their interests. Clash-Media's key car brand accounts currently include, Seat, Citroen, Mitsubishi, and VW.
Clash-Media is a leading performance-based marketing company with technology that connects marketers to consumers through its lead generation and affiliate networks. Clash-Media generates leads via a network of proprietary sites and relationships with leading publishers. It uses a variety of online marketing strategies including search engine optimisation, email marketing and display advertising to obtain qualified leads for businesses.
Additional information is available at www.clash-media.com
IBA - PR for Clash-Media
Tel: 01780 721 433
Marketing Director, Clash-Media
Tel: 020 7096 1963