British Red Cross launches the IBrochure

  • The British Red Cross has taken a practical step forward into the 21st Century with the release of an interactive IBrochure

Recognising the environmental impact of a traditional reliance on printed materials, and their customers' wish to move toward using paperless forms of media, has inspired the British Red Cross to launch its first online brochure which informs subscribers about the complete portfolio of training on offer from the Red Cross. In addition, the brochure contains information on purchasing and pricing, special offers and legislative information that may affect the provision of first aid in the workplace.

Health and Safety (First Aid) Regulations 1981 dictate that all businesses, including the self employed and those with fewer than five employees, must provide adequate and appropriate personnel and equipment to enable the provision of first aid should an employee become ill or injured at work. However, without a hard and fast rule governing the number of first aid trained staff, many businesses become confused about what is adequate and appropriate for them.

Contained within the pages of the IBrochure is an easy to use guide to Health and Safety Executive regulations which makes it easy for businesses to ensure they are compliant with the law, along with a direct link to the Red Cross online shop, meaning that the IBrochure acts as a one stop shop for all first aid needs within the workplace.

First Aid and Health and Safety have experienced a particularly tumultuous time recently. The introduction of the Corporate Manslaughter and Homicide Bill in April this year, coupled with the eagerly anticipated announcement of changes to HSE guidelines on first aid training in the workplace, has left many organisations concerned about their ability to stay up to date and interpret the implications of these changes.

Regular updates are placed on the homepage of the IBrochure which allows readers to bypass the constant information search and have the latest information at the click of a mouse.

Produced in conjunction with Cheshire based Marketing Innovation Group, the IBrochure is a simple and straightforward resource for anyone with first aid and Health and Safety responsibilities.


For further information please contact:
Lydia Mottershead
Tel: 0161 888 8952

Notes to editors
The British Red Cross First Aid Training IBrochure is available at:

The British Red Cross helps people in crisis, whoever and wherever they are. We are part of a global voluntary network, responding to conflicts, natural disasters and individual emergencies.

We enable vulnerable people in the UK and abroad to prepare for and withstand emergencies in their own communities. And when the crisis is over, we help them to recover and move on with their lives.

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