Johnson unit selects Agnitio CLM software to support its multiple brands

Johnson & Johnson unit selects Agnitio CLM software to support its multiple brands

  •  New ways of doing business mean new ways of detailing

Frankfurt June 3, 2008 - Janssen-Cilag in Germany is looking for new ways of interacting with their customers and that requires new ways of thinking and cutting-edge technology for Closed-Loop Marketing (CLM). Janssen-Cilag - a unit of Johnson & Johnson and one of the worlds largest pharmaceutical companies - has chosen Agnitio CLM software for a pilot project supporting their sales force detailing on a number of their brands.

Leader Health Care Affairs Christian Ruppenthal states that Janssen-Cilag is implementing a new business model for physician detailing and that has consequences for how sales reps work:

"Today, detailing physicians is not only about pushing your brands. It is about establishing relationships with customers, giving them valuable service offerings surrounding your brand. This requires multi-skilled sales reps, and we believe that with the Agnitio CLM solution, we have chosen a system to support our sales reps in order for them to deliver this kind of service to customers, without compromising our sales goals."

As the leading European provider of CLM software, Agnitio is working with seven out of the top-10 pharma companies. Agnitio Country Manager Thomas Pfannemüller is excited about the co-operation with Janssen-Cilag:

"It is a pleasure to work with people that are breaking new ground. With Janssen-Cilag we are working with people that explore every opportunity to stay one step ahead of the competition, whether those opportunities are within strategy, sales or technology. With Agnitio's CLM software solutions being used within Janssen-Cilag it is definitely a stamp of approval."

For more information:
Visit Agnitio's website: www.agnitio.com

Contact Agnitio Country Manager Thomas Pfannemüller at tp@agnitio.com or +49 69 6655 4285

About Agnitio
Agnitio is one of the world's leading suppliers of Closed-Loop Marketing software to pharmaceutical companies.

The Agnitio CLM Software Suite automatically gathers information from every sales meeting - and integrates it with the latest data from any CRM system, enabling every sales representative to give customized 1:1 presentations using features such as 3D simulations, animated illustrations and intuitive navigation. All on a laptop or tablet pc.

Agnitio has developed and implemented sales tools for major companies since the beginning of the 1990's. Since 2001, Agnitio has focused entirely on the pharmaceutical industry, working with companies like Bayer Schering Pharma, Eli Lilly, Merck, Pfizer, GlaxoSmithKline Pharma and Boehringer-Ingelheim.

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