Froggie presents its Mobile Marketing Consultancy and 3G services at the Barcelona Mobile World Congress

Seville, February 9th, 2009 - Froggie the Seville based company, specialists in mobile marketing solutions and 3G services, participates, from the 16th to the 19th of February, in the Mobile World Congress, the biggest worldwide mobile industry fair that takes place in the Fira exhibition site in Barcelona. Froggie attends for the second consecutive year, will be at stand No. 5 of Tent 2, at Plaza del Universo in the Spanish Pavillion. In its fourth edition, the MWC anticipates to receive 50,000 visitors and to take in a total of 1,300 stands professionals from the sector in its installations. 

The Sevillian company will present its services, including the enhanced 3G Solutions and the novel WAP Premium billing system, WAP portal creation sytem, and more importantly their knowledge working as a mobile marketing consultancy for both online and offline media. 

The 3G services are fruit of the technological evolution that  the IVR systems have experienced, leading to sophisticated 3G videocall solutions, completely personalized for any idea and service, that can be offered as a "white label" and with multiple profitable solutions. In its portfolio of 3G offerings, Froggie focuses on a 3G video portal, in which the user can interact live through simple menus, without needing an internet connection. The service also can be multi-operator and is a flexible and open solution in connection with external applications. Based on the video portal system, Froggie have developed different applications such as the Video Community, the Video Psychic Portal and Adult Video Portal.

The big innovation that Froggie has incorporated into its 3G videocall services is to include the possibility of payment through WAP Premium, potentially very interesting for operators, this being the easiest and simplest form of payment with their mobile, with the charge going to the users telephone account.

Whatsmore, the Seville based company will also present its direct marketing solutions package with Push mailing, individualized large-scale publicity mailing through SMS or WAP and its evolution to video 3G, with the videocall push (the mobile receives an incoming videocall and on answering the video/ Spot is reproduced). So far the videocall push has proved to be a powerful advertising tool creating large impacts, conversions and response rates.

Today, WAP advertising has the advantage of being in constant evolution, for which setting up in the WAP world is one of the most common actions that companies are carrying out to ensure the best position in this new media. For it, Froggie offers the development of corporate WAP portals, as well as the technological development of WAP content portals and their optimization through "white label". These allow the improvement of the user to client conversion ratio, allowing for the offer of a more complete and sophisticated service based on intelligent recommendations thanks to the management of content through its WAP 2.0 CMS, a very effective tool for the commercialization of digital content in the mobile WEB, be it video, audio or graphic.

Another big innovation that the Seville based company incorporates into its offering of WAP site configuration is the WAP subscriptions and credit sytems. In this sense, the users can make use of the portal services using exchangable credits for content or services from the site, this way joining the portal WAP. This system offers exchangeable credits for content or products for every purchase that is realized. Exchanging these credits assures that the client returns to visit the site and in order to continue receiving content thanks to its credits, will return to shop again. This improvement incorporated into the WAP portals boosts clients loyalty,  increases sales volume and visits to company portal.

Froggie has become a pioneering company in the configuration of three dimension campaigns in interactive media (WEB, WAP, 3G). The convergence of fixed Internet and mobile Internet media is evident in the existence of the group Froggie (mobile marketing) – PI2006 (mobile advertising) – Creafi (WEB advertising). According to Tom Horsey, Managing Director of Froggie and PI2006, "we are conscious of the interest of the market in the group of internet services - Digital Marketing - Interactive Marketing, therefore we have decided to offer our clients a 360 degree management package with royalty services for online media, in which they converge all these channels of communication with the final client". 

Froggie will attend the MWC to present all its services and innovations, as well as to seek opportunities for collaboration with companies abroad on the topic of interactive marketing and, above all, 3G videocall and WAP services. 

Contact details:
Adolfo Longo
Tlf:+34 954 98 08 70
Fax:+34 954 63 91 64

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