Global Consultancy Smart Design to Speak on Principals of Responsible Design at Top Barcelona Design Conference

  • Smart Design's VP of Industrial Design, Richard Whitehall set to share insights on sustainable design
  • The Future of Global Product Design forum to feature audience and speakers from top worldwide manufacturers
  • Special Barcelona screening of new design documentary, Objectified, to coincide with conference
Richard Whitehall leads Smart Design's initiative on Responsible Design and on June 3 in Barcelona, he will present a new talk called "Moving From Green Products to Sustainable Experiences". The session will be part of the prominent European design conference, The Future of Global Product Design held on 3 and 4 of June.

The environmental and social impact of a particular product is often invisible to the consumer. This makes sustainability a difficult issue for designers and manufacturers to tackle. Examples of green product design have stimulated debate in the blog community but how much impact have they made on what we buy and how we live?

Richard's talk will cover the following themes:
  • Shifting the focus from individual products to experiences and systems
  • Convincing consumers to choose sustainable solutions
  • Enabling sustainable consumer behavior and product use
  • Investigating the need to transcend traditional discipline boundaries and assumptions to create long term business opportunities

With 17 years in the design business, Richard's multi-disciplinary background and broad experience helps Smart Design create simple design solutions that connect with everyday people. He has presented on the topic of sustainable design at Design Green Now and the Designer’s Accord Town Hall.

Objectified: Barcelona Special Screening

In addition to the presentation, Smart Design will be featured in Objectified, the new documentary about manufactured objects and our relationship with them. From acclaimed director of Helvetica, Gary Hustwit, the new film has been making its way around the world to great praise. It will have its Barcelona debut on June 4 at the historic Barcelona theater, Cines Alexandra. 

Cines Alexandra
Rambla Catalunya 90
Barcelona, SP
+34 932 150 503
For information and tickets, please click here

More About The Future of Global Product Design Forum

The Future of Global Product Design forum, hosted by GBG Europe and chaired by Sean O'Connor, Smart Design's Global Director of Client Services, will explore new strategies and approaches for new creative design concepts that anticipate future consumers expectations in a global context. The conference will be held on 3 and 4 June 2009 at Hotel Diagonal Zero, Barcelona, and promises to deliver fascinating insights and practical knowledge to attendees.

As Content Partner for the conference program, Smart Design is responsible for gathering together some of the best in the business to speak about global design — those sharing insights during the two-day conference come from companies such as 3M, Deutche Telekom, General Motors, Sony Ericsson, Motorola, Nokia, Adidas, IKEA, Daimler, Siemens, Airbus, Vodafone, and Bayer.

Conference Location:

Hotel Diagonal Zero
Plaça de Llevant s/n 08019
Barcelona, Spain
T: +34 93 507 80 00

For more information and a link to conference registration, please visit Smart Design's website at:

About Smart Design:
Smart Design creates informed and inspired design for people and memorable brands for their clients. For 30 years, Smart Design has been turning insight and innovation into successful consumer experiences. Their strategic approach integrates product and brand to ensure winning solutions. Smart Design's consistent results are delivered by its multi-disciplinary, international staff working in teams across offices in New York, San Francisco, and Barcelona.

For more information please contact:
Mercedes Coats
Tel: +1 415 355 6205

Caroline Addy
The PressOffice – PR for Smart Design
Tel: +44(0)1780 721433

Aldo deJong
European Office Contact
Tel: +34 935 846 615

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