Telecommunication providers identify user-generated content as the next major mobile industry development

  • 60 per cent believe console-type video games will be rolled out to mobile phones within two years
  • Mobile handset capabilities identified as largest obstacle to progression
London, 9th September 2009 – Leading Telecommunication providers attending the ITP 'Innovation in Mobile Services' seminar, sponsored by SAS, the leader in Business Analytics software and services, have identified user-generated content services for mobile phones as the next major mobile development in the industry. Some 68 per cent of attendees believed the projected increase of mobile handsets for social networking applications, such as Facebook and MySpace, would provide a key focus for mobile operators.

A further 60 per cent believe that console-type video games for mobile phones will be introduced within the next two years, while mobile TV and video-on-demand were also identified as key functions for future mobile handsets.

An important challenge to this development was identified in the seminar, as 50 per cent of those that took part believed that limited handset capabilities were the biggest obstacle to the advancement of mobile Internet and other applications. User-generated content is not a high demand data service, but console-type video games and mobile TV are highly demanding and require a large amount of processing power. Apart from limited battery power and bandwidth capability, the size of the mobile device limits its processing power, which is a key concern for mobile operators.

“The seminar indicated that the future of mobile technology lies in giving the user a more integrated experience that assimilates the functions of a PC and other entertainment devices on a mobile handset,” commented Tajinder Jagdev, Head of Communications, Media and Entertainment Practice SAS UK. “A survey of the attendees revealed that the majority believe mobile phones are heading towards a new phase, which allows the user to have the same experiences as they do on a PC and games console on their mobile phones. Phones equipped with Mobile TV and video-on-demand capabilities were also popular suggestions, as the future lies in portable entertainment.

“In addition, quality of service was identified as one of the most fundamental aspects underpinning successful innovation in the mobile industry. Currently, mobile operators are restricted by a number of problems, for example limited mobile handsets and mobile connectivity. In order to achieve an end-to-end consumer experience, mobile operators need to address these problems and identify how best to capitalise on the innovations that involve higher processing speeds and high data demand services,” concluded Tajinder Jagdev.

About SAS
SAS is the leader in business analytics software and services, and the largest independent vendor in the business intelligence market. Through innovative solutions delivered within an integrated framework, SAS helps customers at more than 45,000 sites improve performance and deliver value by making better decisions faster. Since 1976 SAS has been giving customers around the world THE POWER TO KNOW®. SAS and all other SAS Institute Inc. product or service names are registered trademarks or trademarks of SAS Institute Inc. in the USA and other countries. ® indicates USA registration. Other brand and product names are trademarks of their respective companies. Copyright © 2009 SAS Institute Inc. All rights reserved.

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