Clash-Media launches Clash Voice telephone lead generation service

  • Campaigns cover online and offline activities – to maximise new customer reach
  • Around 40 per cent of online shoppers prefer service over the phone
  • Extends Clash-Media's full circle approach to lead generation
London, 10th December, 2009 – Clash-Media, the Global Lead Generation specialist, has launched Clash Voice, a new service that combines Online Lead Generation and Telephone data gathering – extending Clash-Media's full circle lead and data management package. This will enable marketers to enhance their online and digital marketing campaigns, because they can now collect, manage and optimise data that is difficult to access through the Internet, for example, older generations or within markets such as financial services, which contain sensitive data.

By tightly integrating contact centre capabilities into its digital marketing campaigns, Clash-Media is able to boost the efficiency of its lead generation and enhance the likelihood of conversions. Forrester research shows that of all consumers happy to shop on the web, 40 per cent prefer the service you get over the phone – these are consumers Clash Voice will target. Clash Voice can transfer hot leads directly to a client's contact centre – keeping them on the phone – to optimise sales CPA. Not only will it use this new telephone capability to generate leads, but it can also be used for quality verification of data gathered online.

"This is an important step for Clash-Media, because it broadens our reach across different demographics and markets," commented Kevin Rice UK Managing Director, Clash-Media. "There are definite pockets of consumers that are hard to get to through the Internet alone – and Clash Voice now enables organisations to market directly to them as well. Adding this element of lead generation to our portfolio is the next phase in Clash-Media's development to become a full-circle provider of lead and data generation, management and optimisation.

"There are also quality verification benefits to adding Clash Voice into our mix of lead generation techniques. If a consumer has not submitted full data or we need to clarify anything from their opt-in, then we can easily call them, confirm their details – and then pass the customer through directly to our client, so the consumer never even has to hang up the phone," Kevin Rice continued.

Clash-Media delivers a global and fully transparent Online Lead Generation service that connects advertisers with consumers. It is a full-circle data solution that collects and manages customer data for its clients, producing qualified leads in line with advertisers' exact specifications to deliver an optimised return on investment. Clash-Media provides its clients with a centralised managed service to support any lead generation campaign. It has established a wide global network of partners that enables it to operate in any market around the world, and its quality control processes and technologies maintain the highest standard of lead generation.

About Clash-Media:
Clash-Media launched in 2006 and now delivers around five million fully opted-in sales leads every month for customers around the globe, including Whiskas, Toyota, Cheapflights and AXA.

Clash-Media currently has offices in London, New York, Copenhagen, Munich and Paris, with plans to expand into Spain and Italy, followed by Asia-Pacific.

Additional information is available at

Louise Sambells
IBA - PR for Clash-Media
Tel: 01780 721 433

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