Clash-Media expands board with appointment of new Non-Executive Chairman
London, 28 January 2010
- Former dunnhumby Managing Director will bring significant knowledge of data, consumer and retail marketing
Steve Gray will offer strategic advice as Clash-Media consolidates its international growth
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, the Global Lead Generation specialist, has appointed Steve Gray as a new Non-Executive Chairman to the company's advisory board. This new appointment follows recent expansion of Clash-Media's management team to cope with its continuing international growth and consolidation of its market leading position in 2010. Last year, Clash-Media appointed a CTO for its global operations, a new Network Development Manager in the US, and new Sales Directors in the UK, France, Germany and Scandinavia.
Steve Gray has held senior-level management, sales and marketing roles for over 20 years, and most recently held Director and Chief Executive positions at Loyalty Partner, a private equity backed Marketing Services Business, responsible for developing PAYBACK, Europe's largest coalition loyalty scheme. He is Chairman of Emnos, a consulting and services business and a subsidiary of Loyalty Partner. In addition, Steve Gray is a former Managing Director of dunnhumby, which through its work with Tesco managing its Clubcard scheme, has become one of the world's foremost marketing services and consulting businesses.
Simon Wajcenberg, CEO, Clash-Media commented: “The global marketing and advertising industry has experienced turbulent times over the last 18 months. However, as we move into 2010 Clash-Media is committed to maintaining its market leading global position, as well as preparing for additional growth. We have been expanding our management team throughout 2009 to ensure strong and confident leadership moving forward. Having Steve on board is a massive boost to the company, and because of his exceptional experience and wide network of contacts, he will play a pivotal part in taking Clash-Media to the next stage of development.”
Steve Gray, Non-Executive Chairman, Clash-Media: “The marketing and advertising industry is evolving at a fast pace and as the power and reach of the Internet grows more cutting edge techniques are being deployed – many of which change the way a campaign works. The one constant within this industry is the need for measurement and ROI. Online Lead Generation has emerged over the last couple of years as a key part of consumer marketing and one that I believe Clash-Media, through its focus on measurement and quality, is in a key position to exploit to fuel its international growth.”
Clash-Media delivers a global and fully transparent Online Lead Generation service that connects advertisers with consumers. It is a full-circle data solution that collects and manages customer data for its clients, producing qualified leads in line with advertisers’ exact specifications to deliver an optimised return on investment. Clash-Media provides its clients with a centralised managed service to support any lead generation campaign. It has established a wide global network of partners that enables it to operate in any market around the world, and its quality control processes and technologies maintain the highest standard of lead generation.
Clash-Media launched in 2006 and now delivers around five million fully opted-in sales leads every month for customers around the globe, including Whiskas, Toyota, Cheapflights and AXA.
Clash-Media currently has offices in London, New York, Copenhagen, Munich and Paris, with plans to expand into Spain and Italy, followed by Asia-Pacific.
Additional information is available at www.clash-media.com
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