CognoVision to showcase new integrated audience analytics suite at DSE

Capital Networks & CognoVision to showcase new integrated audience analytics suite at DSE

  • Brings new level of interaction and personalization to digital signage
  • CognoVision and Capital Networks showcase new integrated solution
  • Target markets include retail, airports, and medical centers  

Live demonstrations at Digital Signage Expo, Las Vegas, Booth 1613, 24-25 February 2010

Markham, Ontario, Canada – 18 February, 2010 At this year’s Digital Signage Expo, visitors will experience a major new audience analytics suite that ensures digital signs are highly interactive and accountable. The new solution integrates Capital Networks Ltd’s (CNL) industry leading broadcast and dynamic digital signage software, with CognoVision’s award-winning AIM audience measurement & retail intelligence suite. The off-the-shelf solution enables organizations such as retailers, airports or medical centres, to analyse, track and direct the movements of customers, and have a clear picture of how digital signs are influencing their behavior.

The integrated solution provides critical audience metrics and enables media content on signs to be customized – automatically – based on viewer characteristics, effectively delivering the right message to the right people at the right time. As a result, the solution delivers demonstrable ROI. Visitors to the booth can see the technology in action – how, for example, a sign’s content changes if it detects more male viewers and an advertisement for a male grooming product could be displayed to hit the target market.

Haroon Mirza, Director of Business Development for CognoVision, commented: "CNL was the first digital signage provider we have ever partnered with and I’m delighted to be at the show with them to premiere our complete suite of audience measurement systems which includes the core AIM –  Anonymous Impression Metric – system alongside AIM Traffic, Queue Tracking and Heat Map technology. Organizations around the world are using digital signs to effectively display customer information and marketing campaigns. Our technology takes their deployment to a new, strategic level – ensuring those signs are highly relevant and converting into sales. Companies are using our solutions today and the market for intelligent audience and traffic measurement is growing at a dramatic rate."

CognoVision's fully automated AIM platform is an audience measurement system optimized for use in digital signage networks using proprietary face detection and people tracking technology to find viewers' faces detected by digital optic devices. CNL’s  Audience™ digital signage software platform provides all the tools needed to create, manage and play out dynamic digital signage. The sophisticated creation, scheduling and management ability of Audience™ software has been fully integrated with CognoVision's AIM platform to provide an unprecedented level of accountability in real time.

Combining Audience™ with AIM enables organizations to:

  • Identify number of impressions and browsers – count how many people pass and view the signs; analyze top-line demographics of those people, such as age and gender
  • Measure engagement levels and dwell time – track how long people watch the signs for; highlight which advertisements are attracting attention
  • Display targeted content based on real time audience characteristics – content can be adapted to make it relevant to the consumers looking at the signs
  • Optimize signage content and screen locations – tracking customer traffic and 'heat maps' shows how many people walk by the signs and conversion rates for particular advertisements
  • Automatically log what content was played and when – this can be linked in with sales information to truly understand ROI and if marketing campaigns are resulting in sales uplift

Morgan Henderson, Marketing Manager at CNL said: "CognoVision’s technology is extremely exciting – the company was recently named as Canada’s 2009 Innovation Leader by the Canadian Innovation Exchange (CIX) – and represents the future of the digital signage market. One of the natural questions that people ask about any video analytics technology is about privacy – AIM has been designed specifically with privacy in mind and no personally identifiable data is ever collected. Again, this is something that CognoVision has been recognized for – this time by the Ontario Privacy Commissioner’s office, which included CognoVision as an exemplary company that has embedded the Privacy By Design principles into its technology during the Privacy By Design: The Gold Standard event held in Toronto last month."

Note to Editors:
Digital Signage Expo is the world's largest international trade show and conference dedicated to digital signage, interactive technology, and Out-of-Home networks. This year’s show is on February 24-25 at the Las Vegas Convention Center.

About CognoVision Solutions Inc.
CognoVision provides real-time audience measurement solutions for the retail and out-of-home advertising industries. The company's award winning Anonymous Impression Metric (AIM) system uses face-detection and people-tracking video analytics technology to measure the effectiveness of media displays, including digital screens, posters, kiosks, window displays, and product displays. AIM also enables digital advertising to be targeted in real time according to anonymous audience demographics. AIM has been designed to completely respect privacy. No images or video are ever recorded. No personally identifiable information is ever stored. The company was recognized as Canada’s 2009 Innovation Leader by the Canadian Innovation Exchange. Learn more at

About Capital Networks Limited:
Capital Networks Limited (CNL) is a leading global provider of broadcasting and dynamic digital signage software, which it delivers to 35 countries worldwide through authorized re-sellers. Its Audience™ suite reflects a remarkably flexible product line widely accepted by leaders in a wide range of industrial, educational, broadcast, cable, digital signage, hospitality, military and medical applications. Clients include: the BBC, United States Marine Corps, Purdue University, Royal Canadian Mounted Police, Pan Pacific Hotels in Singapore, Cablevision and Ontario Lottery and Gaming Corporation. CNL is a privately held company based in Markham, Ontario, Canada and has been established since 1991. Learn more at

Contact information:
Morgan Henderson
Marketing Manager – Capital Networks Limited
Tel: 905-946-1122 x249

Alison Smith
ThePressOffice – PR for Capital Networks Ltd
Tel: +44 (0) 1780 721433

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