London, UK — November 15, 2010 — Intela, a leader in high quality global online lead generation and email marketing, has launched a competition website for UK consumers - supermarkettrolleydash.co.uk. With no cost to enter, users compete to win a £1,000 grand prize. First runner-up wins an Apple iPad and the second runner-up wins an Apple iPhone 4.
Users answer a series of grocery-related questions in contests such as Rhyme Time, In Between and Easy as 1-2-3. Unlike prize draw websites based solely on chance, users of this competition website have an opportunity to win based on skill.
Between game questions, the website will feature marketing promotions from Intela’s prize sponsors; however, there are no incentives for users to complete these advertisements. This promotion provides advertisers with an opportunity to pinpoint consumers who make purchases on behalf of their families because grocery buyers control a significant portion of the household budget. Advertisers can target potential customers both geographically and demographically and capture consumer information and interests. This type of online marketing is appealing to advertisers because the lead generation is genuine and concentrated, capturing only high quality traffic to their products.
Luke Pursey, UK Managing Director for Intela, explains that proactive online lead generation can act as a very cost-effective and powerful distribution model for various organizations. Pursey says, "Intela is noticing that companies are benefiting from adding this new strategy to their marketing mix. Sites like Supermarkettrolleydash provide a real consumer experience, thereby greatly benefitting our clients."
Performance-based marketing is quickly advancing to the forefront of the marketing arena as current market conditions insist that marketing managers prove return on investment. Traditional direct mailing campaigns have often been criticized for wasting time, money and environmental resources. Proactive online lead generation is targeted, can be switched on or off quickly, and can provide a significant and important boost to any campaign. This performance-driven approach also enables advertisers to drive seasonal sales.
Intela will be marketing supermarkettrolleydash.co.uk to UK consumers and promoting advertisers with Intela’s proprietary "lead submission" technology.
Intela (www.intela.com) is the global performance marketing company and leader in online lead generation and email marketing. Reaching 30 million households worldwide today and delivering over 50,000 leads daily, Intela connects advertisers with their most valuable target audience. In addition to the UK, Intela provides programmes and distribution in the United States, France, Spain, Germany, Netherlands, Italy, Canada and Australia. In January 2010, Intela announced the closure of a £4.5 million funding round to support European expansion and the appointment of Mark Blandford and James Stoddart to its board of directors. In 2009, Intela was listed by Inc. magazine as one of the fastest growing private companies in America. Ranked at number 621 in the Inc. 5000, Intela has grown over 485% from 2006 to 2009.
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