Markham, Ontario, Canada – 1 December, 2010 – Capital Networks Limited, a leading global provider of broadcasting and dynamic digital signage content creation and management software, has today launched a major new version of Audience™ - the industry leading information delivery platform. Audience 4.0 provides both broadcasters and organisations operating digital signage networks with a powerful, flexible HD solution for highest quality broadcast content and digital signage displays. Packaged with an enhanced graphic interface and more video and animation support than ever before, the new Audience platform produces displays powerful enough to engage with today's public which is exposed increasingly to HD content.
Growing awareness of HD programming can be attributed to major sporting events, as well as the expanding HDTV home market. According to Informa Telecoms and Media, by 2014 the number of homes watching HDTV worldwide will surge to 276 million. As a result, more and more digital signage and DOOH broadcasters want to ensure the images people see out of their homes – in sporting stadiums, shops, restaurants, airport lounges and other public places – match the quality that people are exposed to in their homes.
Jim Vair, Vice President of Business Development at Capital Networks commented: "Like it or not, increasingly digital signage messaging will be judged by the public against what they see in their homes. Digital signage content producers who lag behind the growing public appetite for media rich, high definition presentations run the risk of being left behind. The same is perhaps more true of broadcasters, as they approach the out-of-home world, they must ensure that their digital signage efforts are of the highest quality because they have their professional brand to uphold.
"Since 1991 we've supplied creation and content management software and support services to the demanding Broadcasting and Cable Television industries. More recently, we've developed our products and support to bring the same level of professionalism to the rapidly expanding Out of Home / Digital Signage industry. Audience 4.0 is the new platform for professional media enterprises based on 19 years of customer feedback and support. It delivers reliability, scalability, flexibility – and the highest quality images. This is what our customers want." Jim Vair added.
Audience 4.0 also features new scheduling developments. These enable smart, enterprise level scheduling, so that users can target specific playbacks by demographic locations. A large restaurant, for example, might want to promote certain dishes in certain cities or towns – or even an individual restaurant – where they are most popular. With Audience's advanced scheduling, they can now run these offers automatically, without the need to spend time on separate programming. This ensures that the business can display relevant local information, but retain consistent national branding.
Other key new features of Audience 4.0 include:
Audience is an integrated information delivery system designed for broadcast and cable television, corporate communications, educational institutions, hospitality channels and digital signage. It gives users the power to communicate their messages, with maximum impact and minimal effort, to any target audience. It is completely scalable from simple, very affordable, one-channel systems to comprehensive worldwide networks that include dozens or even hundreds of localised channels.
About Capital Networks Limited
Capital Networks Limited is a privately held company based in Markham, Ontario, Canada. Established in 1991, Capital Networks is a respected marketing, integration and sales organisation for all DiGiMATiON incorporated software products and a leader in the supply and support of advanced multimedia systems to communications companies engaged in cable television operation, broadcasting, direct-to-home and place-based media. Capital Networks has sold Audience™ software through authorised resellers into a variety of market segments including Digital Signage, Cable TV, Education, Corporate and Municipal applications in 36 countries. Clients include: OLGC - Ontario, York Region Police - Ontario, United States Air Force, United States Marine Corps, N.A.I.T. - Alberta, Pan Pacific Hotels - Singapore, Cablevision - New York, Rogers Cable TV - Toronto, Cox Communications, and many others.
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