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httv, the France based solution provider for interactive Digital TV is introducing, at the IP&TV World Forum 2011, its new OTT Player for STB and TV manufacturers using HTTP based adaptive bitrate streaming and interfaced with Allegro servers.
Paris, 15th of March 2011 /Targetwire/ - The growing availability of broadband capacity and the progress of internet content delivery technology have made available Over the Top (OTT) content across a large number of TV devices.
httv’s OTT player is httv’s technological answer to this growing demand of the market, in order to help hybrid STB and TV manufacturers to make OTT contents available on their devices.
httv has developed and integrated an OTT stream player based on Linux and easy to adapt to any SOC. httv’s competitive and customizable OTT player solution, enables STB and TV manufacturers to offer both operators and VOD services provider’s rich OTT services in a limited bandwidth environment. The availability of such a player in the STB will enlarge the number of services and extra content the operators can offer, in the unmanaged part of the network.
httv has made the drivers development to integrate the adaptive streaming technology in its OTT STB solution. With Allegro adaptive streaming, the video quality of a media file or a live feed is dynamically detected and seamlessly switched in real time to match local bandwidth and CPU conditions. Viewers with high bandwidth connections get HD quality streaming while those with lower speeds receive the best possible stream available for their bandwidth and therefore take full advantage of the existing HTTP infrastructure (Silverlight, HLS and Zeri streaming). OTT adaptive allows a common approach to video delivery for multi devices: TV sets, tablets, smartphones...and among them STBs.
Jean-Christophe Jubin, Sales & Marketing Director at httv declared: "The OTT phenomenon is starting to change the traditional TV distribution ecosystem. Along with Allegro and STB or TV manufacturers integrating our OTT player, httv can offer a performant and fully customizable end-to-end OTT solution to the TV operators and to the retail market".
References: NAGRA, Irdeto, Viaccess, SKY, UPC, Canal+, NTV+, Belgacom, Reliance, Etisalat, etc.
Visit our website: www.httv.fr
Marketing and Communication Manager, httv