Tuesday, July 12, 2011 New York, New York /Targetwire/ - IndiePix Films announced today the acquisition of distribution rights to "That Girl In The Yellow Boots". Yellow Boots enters broad distribution in the North American Theatrical, Home and Digital markets through IndiePix Films, beginning with its theatrical release in over 20 markets on September 2, 2011.
The film was invited to play the Venice festival in 2010 and was a hit with audiences and critics at the Toronto Film Festival later that summer. It opened the South Asian International Film Festival in New York City in late October. Yellow Boots features Kalki Koechlin in the lead role of Ruth who comes to Mumbai from London to search for her missing father. The film has attracted attention because of the stark realism of the scenes, abandoning many of the conventions of traditional Indian film. Kashyap was inspired to make the film by the recent story of a German girl who came to India to search for her lost father.
In announcing the acquisition of distribution rights for this film, Mark DeFrancis said that it is IndiePix's objective to bring this film to the widest audience ever in the United States for an Indian independent filmmaker. "Our distribution plans for this film are very aggressive, opening simultaneously with its opening in Mumbai on September 2. In executing this campaign, we are delighted to be working with Galen Rosenthal, Program Director of the South Asian International Film Festival." Pointing to the appeal of this film to American audiences as well as the Indian community here, DeFrancis said that "we look forward to a broad and enthusiastic acceptance of Yellow Boots, paralleling its global festival response, in the traditional independent film theater circuit as well."
"That Girl In the Yellow Boots" was represented for North American territories by The Yellow Affair, OY of Stockholm and Helsinki. The deal was negotiated between Miira Paasilinna of the Yellow Affair and Mark DeFrancis of IndiePix. Producer Guneet Monga and Sally Plourde, Chief Operating Officer of IndiePix, assisted in the negotiations.
For more information about IndiePix, the distribution, or bookings, contact Paige Gregor at email@example.com.