London, UK – 10 January 2012 - mediba Inc., a leading Tokyo-based advertising business, has announced that it will begin offering StrikeAd Fusion, the world's first mobile-specific mobile-specific demand side platform (DSP) developed by StrikeAd™, the London and New York based mobile advertising specialists, to the Japanese market. StrikeAd Fusion allows advertisers and advertising agencies to manage and optimise multiple ad campaigns from multiple companies from one platform in order to plan and deliver effective global mobile advertising campaigns.
StrikeAd Fusion is the world's first proprietary mobile-specific platform, providing a single console through which agencies can plan, execute and evaluate hundreds of mobile campaigns on a global basis in real-time. The platform integrates automated optimisation, tracking and analytics that gives clients unparalleled insight and control over their mobile advertising campaigns.
Commenting on the agreement, Alex Rahaman, CEO of StrikeAd said, "We are delighted with this endorsement from one of Japan’s most sophisticated digital advertising organisations. With over 125 million mobile telephone users1, Japan is a prime market for StrikeAd's advanced technology, and a key part of our international strategy is to partner with leading players in the growing Asia Pacific marketplace."
StrikeAd Fusion supports the bidding and distribution of ad space by real-time bidding (RTB). It maximises advertising effectiveness by automatically learning traffic patterns and predicting the expected results in order to deliver best-price advertisements, out of a large number held in inventory, to the targeted handset. The platform supports various forms of distribution, such as: Click to call, Click to map, Click to stream video and allows agencies to retarget distribution to optimise Clicks Per Action(CPA), Cost per Impression (CPI), and Cost per Click (CPC) in line with campaign goals.
StrikeAd is a leading mobile advertising specialist and developer of the world's first dedicated mobile advertising Demand Side Platform (DSP), allowing media agencies to plan, optimise and deliver effective global mobile advertising campaigns.
StrikeAd Fusion is a proprietary mobile-specific platform, providing a single console through which agencies can plan, execute and evaluate hundreds of mobile campaigns on a global basis in real-time.
The company was founded in 2010, and manages its global DSP from offices in London and New York. For more information, please visit www.strikead.com
About mediba Inc.
With an advertising business that focuses primarily on KDDI's portal site, au one, research, media production, and the development of new businesses, mediba provides services that connect businesses with users. Our support for Smartphones always matches the times and needs of our customers, along with the ever-evolving mobile industry.
For further information, please contact:
+44 (0)20 7290 0380
IBA – PR for StrikeAd
+44 (0)1780 721433
+1 561 228 1253
1TCA (Telecommunications Carriers Assocation), Number of subscribers by Carriers (as of Nov 30, 2011)