Mobile Advertising specialists StrikeAd announces £2m second round finance from venture capitalists DFJ Esprit

Will drive major expansion into international markets

London, UK – January 12, 2012StrikeAd, the London and New York based mobile advertising specialists, today announced it has secured £2m second round investment from venture capital firm DFJ Esprit. The investment, which follows first round finance from Germany-based venture capital firm eValue announced in February 2011, will enable StrikeAd to continue its international expansion. In 2011 the company opened New York offices and it recently announced a move into the Japanese market in conjunction with mediba Inc., a leading Tokyo-based advertising business.

StrikeAd offers the world's first mobile-specific advertising Demand Side Platform (DSP). It allows media agencies to manage and optimise multiple global mobile advertising campaigns from multiple advertisers from a single platform. The StrikeAd platform is unique in giving advertisers access in real time to over 30 billion page impressions per month via its integrations with all major mobile media exchanges. This allows users to buy the best performing inventory to provide effectively filtered and optimised sales leads.

"StrikeAd technology allows media buyers to create and deploy global mobile advertising campaigns at an unprecedented scale and transparency, based on both targeted audience and user profiling," commented Alex Rahaman, CEO of StrikeAd. "As well as supporting our expansion into the US market, the backing from DFJ Esprit will allow us to further our global expansion and continue to develop new areas of technology – such as cross-device targeting."

"We decided to invest in StrikeAd because of its market leadership position, unique technology and strong management team," said Nic Brisbourne, Partner of DFJ Espirit. "The company is poised to benefit from rapid growth in the market for mobile advertising and the trend towards programmatic buying. The untapped potential in mobile is enormous.

"DFJ Esprit has extensive experience in the international digital industry, and we look forward to working alongside StrikeAd in its global expansion and continuous development of cutting-edge technology," he continued.

About DFJ Esprit
DFJ Esprit is a leading cross-stage venture capital firm with just under $1 billion under management that invests in European technology companies. Members of the DFJ Esprit team have experience of investing in over 200 companies, generating strong returns for investors through building valuable global companies alongside founders and management teams.
The DFJ Esprit partners have invested and helped build many of the most successful venture companies starting in Europe of recent years, including RadiumOne, LOVEFiLM, Apatech,, and KVS. DFJ Esprit is the exclusive European partner for Silicon Valley based Draper Fisher Jurvetson (DFJ) Global Network of venture funds. DFJ Esprit invests across Europe and has partners located in London, Cambridge, Dublin, Helsinki and Paris. For more information:

About StrikeAd
StrikeAd is a leading mobile advertising specialist and developer of the world’s first dedicated mobile advertising Demand Side Platform (DSP), allowing media agencies to plan, optimise and deliver effective global mobile advertising campaigns.

StrikeAd Fusion is a proprietary mobile-specific platform, providing a single console through which agencies can plan, execute and evaluate hundreds of mobile campaigns on a global basis in real-time.

The company was founded in 2010, and manages its global DSP from offices in London and New York. For more information, please visit

For further information, please contact:
Vanessa Ringel, StrikeAd
+44 (0)20 7290 0380

Claire Grant, IBA – PR for StrikeAd
+44 (0)1780 721433
+1 561 228 1253

Nic Brisbourne, Partner DFJ Esprit
+44 (0) 20 7931 8800

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