London, UK – January 18, 2012 – StrikeAd, the London and New York based mobile advertising specialist, today announced the appointment of Tim Finn as Head of EMEA. The appointment is part of its continued international expansion. In 2011 the company opened New York offices and recently announced a move into the Japanese market in conjunction with mediba Inc., a leading Tokyo-based advertising business.
Tim Finn will be responsible for driving StrikeAd's digital footprint across Western Europe, particularly in France and Germany, and into Asia. The company will shortly be opening a new office in Germany to support its European growth. Tim Finn was previously a member of the founding team at contextual advertising network, Vibrant Media, where he played a key role in building the business in Europe and the United States to a point where it was generating revenues of over $100 million.
"I have done a lot of work in the exchange and Real Time Bidding (RTB) areas of the industry", Tim Finn said, "and have seen some profound developments in supply driven RTB which are very exciting when applied to mobile. Mobile is a new marketing channel with a huge global audience and StrikeAd is positioning itself to play a crucial role as the sector evolves."
StrikeAd's planned global expansion will be aided by a £2million second round finance deal it has just secured with venture capitalists DFJ Esprit. Alex Rahaman, CEO of StrikeAd, said: "Tim Finn brings an important skillset to the company. The inventory volumes and quality integrated into our Demand Side Platform is far in advance of its peers and Tim's background in managing supply relationships and partnerships ensures we will stay ahead of our competitors."
StrikeAd is a leading mobile advertising specialist and developer of the world’s first dedicated mobile advertising Demand Side Platform (DSP), allowing media agencies to plan, optimise and deliver effective global mobile advertising campaigns.
StrikeAd Fusion is a proprietary
mobile-specific platform, providing a single console through which
agencies can plan, execute and evaluate hundreds of mobile campaigns on a
global basis in real-time.
The company was
founded in 2010, and manages its global DSP from offices in London and
New York. For more information, please visit www.strikead.com
For further information, please contact:
Vanessa Ringel, StrikeAd
+44 (0)20 7290 0380