Mobile advertising specialist StrikeAd appoints Ryan Murray from Collective as Director of Sales

Excited by opportunity to sell world's first dedicated mobile advertising Demand Side Platform

New York, US – January 30, 2012 – StrikeAd, the New York and London based mobile advertising specialist, today announced the appointment of Ryan Murray as Director of Sales for USA. He will be responsible for driving sales of the world’s first dedicated mobile advertising Demand Side Platform (DSP) across the United States and plans to quadruple his sales team in 2012. Ryan Murray has strong experience in successfully developing online advertising network platforms. He joins StrikeAd after four years at the New York-based online ad network development company, Collective. He is excited to be moving into the fast developing mobile advertising sector.

"Mobile is a new frontier, a new challenge for many agencies working in the Demand Side Platform space," said Murray. "We are in the prime position to help mobile advertisers move into mobile, either with the self-service platform or the managed platform and we have the team in place to deliver this effectively. Our DSP platform is second-to-none, which is the message we are starting to hear from a number of agencies here in the US."

The US sales team at StrikeAd has already started reaching out to the larger advertising groups in all the major cities, including New York, Chicago, Los Angeles, San Francisco and Boston. The plan is to significantly increase the sales team with new hires during 2012. StrikeAd's planned global expansion into geographies such as the US will be aided by a $3million second round finance deal it has just secured with venture capitalists DFJ Esprit.

StrikeAd's mobile-specific advertising Demand Side Platform (DSP) allows advertisers and advertising agencies to manage multiple global mobile advertising campaigns from multiple companies from one platform. The StrikeAd platform is unique in giving advertisers access in real time to over 20 billion page impressions per month via its integrations with all major mobile media exchanges. This allows users to buy the best performing inventory to provide effectively filtered and optimized sales leads.

Alex Rahaman, CEO of StrikeAd, said: "Ryan Murray is a great appointment for us because he has great sales experience in the DSP space. He will be invaluable in helping grow our core US business and contributing to our ongoing global expansion."

_{About StrikeAd
StrikeAd is a leading mobile advertising specialist and developer of the world’s first dedicated mobile advertising Demand Side Platform (DSP), allowing media agencies to plan, optimise and deliver effective global mobile advertising campaigns.}

_{StrikeAd Fusion is a proprietary mobile-specific platform, providing a single console through which agencies can plan, execute and evaluate hundreds of mobile campaigns on a global basis in real-time.}

_{The company was founded in 2010, and manages its global DSP from offices in London and New York. For more information, please visit www.strikead.com}

_{For further information, please contact:
Vanessa Ringel, StrikeAd
vanessa.ringel@strikead.com
+1 347 394 0212}

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